30 May 2012
| by Mike Fletcher
experts to find out the five things marketing directors must know about the future of mobile....transaction carried out on a mobile device also rose from 12.20 to 17.49.
Market data from Mobile Squared ...
marketing network of Havas Digital, recently surveyed 8,400 people to discover that 72% of respondents ...
on search ( 134.3m), plus text marketing ( 7.6m), according to the IAB's Mobile Adspend report. All ...
30 May 2012
| by Loulla-Mae Eleftheriou-Smith
Marketing pushes to attract tourists to the UK are not expected to yield an increase in visitors...that the body's next marketing push will start immediately after the Games.
He said: "Our work doesn't stop ...
30 May 2012
| by Jeremy King
of Loaded, which started a revolution in the men s magazine market, and moving the Standard to the free ...
30 May 2012
| by Daniel Farey-Jones
ISS for looking at the issue from a purely UK point of view "with no regard to the global market ...
30 May 2012
Describe yourself in three words.
Happy-go-lucky.
How would you define marketing?
Truly ...
marketing campaign?
Tango's Ray Gardner 'St George' spot is probably the greatest TV ad ever created ...
' is pretty timeless.
Do you have a marketing mentor?
Stephen McGill, our director of entertainment ...
30 May 2012
| by Gail Hanlon, B2B marketing director, Intel EMEA
I think that in marketing and PR disciplines people often feel they have to be noisy and extrovert. But clients actually want to talk to someone normal. A lot are quiet themselves, and don't want people who are bouncing from floor to ceiling.
A few years back, for example, when I was looking for a job, I was told ...
30 May 2012
| by Matthew Chapman
s mobile market must have an open mobile music system Music Hub removes all the barriers to your music ...
30 May 2012
| by Helen Edwards, PPA Business columnist of the year
With 'data visualisation' finally at the forefront of marketers' consciousness, it is important...in the 50s and ignored by marketers for the entire intervening period, despite its obvious relevance to our ...
.
The marketing-industry torchbearer for 'dataviz' - as its advocates call it - is former D AD president Aziz Cami ...
director.
So marketers have another shiny implement in the toolkit. What took them so long ...
30 May 2012
| by John Reynolds
Cadbury is parting company with long-standing marketing executive Peter Creighton, who is retiring...Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977.
He has latterly held the role of marketing activation director, a UK focused role in which he ...
the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
30 May 2012
| by John Reynolds
the market in 11 out of the last 12 months."
In March this year, Trinity Mirror reported a 40% fall in pre ...
the past few years, in an attempt to offset tough market conditions. ...