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Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ... occurred and the rest is history. Other mid-level brands have since successfully entered the market and ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

go-to case study for marketers looking to co-creation to drive brand awareness and engagement through ...

EdenCancan look to expand market for Duchamp

28 May 2012 | by John Owens

expand the traditional market through artists like Plan B or Professor Green. Marc Psarolis, CEO ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....launched its first major European marketing push last month, which included a TV and digital marketing ... 's intention to take on the European market. So what should it do to ensure it is a success on this side of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

they buy from. This, coupled with increasing consumer ambivalence towards traditional marketing messages ... . Today s brands cannot hide behind artifice and clever marketing; they have to live up to their brand ... brands to the market is expensive and high risk. Although the web and social media have ensured ...

Luxottica holds pitch for global media account

17 May 2012 | by Maisie McCabe

It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

Recession or no recession, the industry's most powerful marketers never sit still. But what...powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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