Click 
to remove filters
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK ... , marketing director of Virgin Strauss Water, said: We need to communicate a clear message here that Virgin ...
Cadbury is parting company with long-standing marketing executive Peter Creighton, who is retiring...Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977. He has latterly held the role of marketing activation director, a UK focused role in which he ... the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand.... It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural village, while enjoying a Richmond Ham sandwich. The farmer proclaims the benefits of natural ingredients, and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ...
, are expected to break next month. According to Adrian Mooney, vice-president of marketing EMEA at Tata ... differentiate" Tetley in the crowded hot-beverages market. He said: "Tetley has a stronger emotional bond ...
In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand for anything, apart from making money . He added: They don t raise their minimum wage, they don t take decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ...
that his role, which includes European market-ing, is being overseen in the interim by Paul Norman ... sales. In addition, Kellogg faces increasing pressure from lobbyists in Europe over its marketing ...
The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...of Tyrell's and Metcalf's Skinny Topcorn, which occupy the increasingly populated popcorn market. The new ... . It is unclear how much marketing Cadbury will dedicate to Cadbury Popcorn, which is expected to be listed in all ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
