31 May 2012
| by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service....market.
Earlier this month the Commission found that BSkyB's position was not anti ...
31 May 2012
| by Alex Brownsell
-running 'Priceless' marketing strategy with a programme of special offers and events for cardholders in major ...
's 'Priceless Cities' campaign is active.
Paul Trueman, MasterCard UK and Ireland head of marketing, revealed that the brand is preparing a marketing campaign to launch in July, which, rather than focusing on the events ...
31 May 2012
| by Ben Hall
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
31 May 2012
| by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising...In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank ...
don t want to be taking part in marketing through Facebook if what happens is those things feel unfair ...
on social media marketing, click here . ...
31 May 2012
| by Nicola Clark
As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling...on a fixed-line telephone.
While these young consumers represent the future of marketing, there remain challenges for marketers seeking to better engage with them, not least growing concerns over ...
lyrical about the fantastic opportunities Facebook affords consumers and brands.
However, marketers ...
31 May 2012
| by Daniel Farey-Jones
to the content produced to celebrate the monarch's landmark 60th year on the throne.
Suzi Watford, marketing ...
claims it is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12 ...
31 May 2012
| by Nick Batten
Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...will be tailored to the US market with localised content. There will also be varying commercial opportunities ...
will be supported with a targeted marketing campaign, with a focus on digital activity.
Nolan said that Empire ...
and Italy.
In the UK, Empire is the market-leading dedicated film title.
According to ABC ...
31 May 2012
| by Katherine Levy
.
The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...
agencies across international markets as it looks to expand into Europe and beyond.
M2M will continue ...
31 May 2012
| by Maisie McCabe
and Channel 4.
John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...
31 May 2012
| by Katherine Levy
for the agency for 11 years in roles including client services director, new-business and marketing director ...