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Amex partners Foursquare to bring location-based deals to UK

to take advantage of location-based marketing without the having to invest time and money, while measuring ...

Asda to roll out in-store summer marketing programme

. Steph Hughes, head of events marketing at Asda, said: "This summer is set to be one the most eventful ...

Brand Health Check: French Connection

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ... occurred and the rest is history. Other mid-level brands have since successfully entered the market and ...

Sainsbury's squares up to M&S for summer marketing face-off

and insights at Sainsbury's, speaking exclusively to Marketing, said: "We spend a lot of time listening to our ...

Think BR: Innovating in service markets

Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman..., real, game-changing innovations in service markets are uncommon. The introduction of cash machines ... the sophistication with which they target their customer bases via database marketing and loyalty algorithms ...

Burberry boosts digital approach with interactive campaign

go-to case study for marketers looking to co-creation to drive brand awareness and engagement through ...

Co-op appoints Leo Burnett to £50m ad account

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

Brand barometer: Coffee shops, which one is most prominent online?

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Brand builder: Under Armour

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....launched its first major European marketing push last month, which included a TV and digital marketing ... 's intention to take on the European market. So what should it do to ensure it is a success on this side of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media...The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.