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What brands should know about the dark side of Facebook

As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling...on a fixed-line telephone. While these young consumers represent the future of marketing, there remain challenges for marketers seeking to better engage with them, not least growing concerns over ... lyrical about the fantastic opportunities Facebook affords consumers and brands. However, marketers ...

Empire launches iPad edition in U.S.

Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...will be tailored to the US market with localised content. There will also be varying commercial opportunities ... will be supported with a targeted marketing campaign, with a focus on digital activity. Nolan said that Empire ... and Italy. In the UK, Empire is the market-leading dedicated film title. According to ABC ...

My secret work weapon: You don't need to be loud - quiet determination can win

I think that in marketing and PR disciplines people often feel they have to be noisy and extrovert. But clients actually want to talk to someone normal. A lot are quiet themselves, and don't want people who are bouncing from floor to ceiling. A few years back, for example, when I was looking for a job, I was told ...

Samsung adds music store to mobile offering

s mobile market must have an open mobile music system Music Hub removes all the barriers to your music ...

BlackBerry maker confirms 'significant' job cuts amid review

as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie...and marketing initiatives". Heins revealed that the job cuts were part of a wider goal of "eliminating ... its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently ... executive Frank Boulben as its chief marketing officer, as it gears up for the BlackBerry 10 marketing ...

LG Mobile launches One Direction competition on Twitter

, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...

Consumers and their mobile devices

and how they inform the decision-making process will all help marketers to connect with their intended audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ... of uncovering the different use cases around connected devices. The research was designed to enable marketers ...

Are you suffering from a digital eating disorder?

, but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...

Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Young forced to grow up faster amid economic uncertainty

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.