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Think BR: BrandZ shows why technology matters

, teams - as at Lowe in the US - may need to be empowered via their own handheld devices. Retail brands ...

Canada Tourism launches global ad review

by visitors to Canada. The executions showed hand-held camera footage of tourist attractions such as icebergs ...

PRWeek's Top 150 Key performers

campaign on aircraft interiors of the future. The group also helped launch Nintendo's handheld 3DS ...

Helen Edwards: The science of 'going viral'

views on YouTube. Despite the handheld-camera style, the stunt's authenticity was the subject of much ...

Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

to party with Jesse J at an exclusive event for the brand. One hundred runners-up will win handheld HD ...

Industry view: How will the 'new iPad' change marketing?

handheld", but although it would cause disruption in the industry, this would be "tempered by a higher iPad ...

Flack's week: 24 February

The glitzy launch of PlayStation 's Vita handheld device last week saw DJs Tim Westwood and Chris Moyles battle it out on the consoles at a pop-up shop on Oxford Street. But is this the same Moylesy who wrote in his second book that after a hard day in the studio he 'goes home and plays Xbox ...

Apps help Rashbass prepare for The Economist's first fall

a "full audio" feature, which have been brought to life by the new handheld tech. Seven hours ...

Brands and content: what's the story?

exclusive. They feed each other and are a handheld/screenbound microcosm of sharing, comparing and opinion ...

The Year Ahead for ... Technology

in 2012. The games sector is being revolutionised by connectivity: the handheld PlayStation Vita, due out ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.