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Dell unveils viral football marketing campaign

will reward the most skillful goal scorers with prizes such as handhelds and discount vouchers....including Dell Axim handhelds, notebooks and discount vouchers that are redeemable against Dell products ... % off the Dell Axim handheld is given. With a score of more than 1,500 points, the player gets a 30 ... the duration of the promotion, players will be eligible to win a Dell Axim handheld and all entrants ...

FIELD MARKETING: Portable devices for today’s field marketer - David Murphy looks at how hand-held

has been using hand-helds for its client Microsoft for the past year. According to Microsoft ... the company. Before hand-helds, everything was on paper, says Kokke. This was fine for measurement ... agency CPM, sales and marketing director Nick Fennell says: You can make the case for using hand-helds ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Technology tamed - Laptops and hand-held devices have

, including CPM, Brann Ellert, FMCG and Aspen, have been deploying laptops and hand-held computers, both ... . PMI, for instance - 11th in the main listing - reports that it is investing in hand-held technology ... of nearly 2000 is equipped with hand-held computers, and the number is increasing by the month ...

DIRECTWATCH: Pocket PC selects KLP Euro

Microsoft has picked KLP Euro RSCG to launch its new hand-held digital organiser across Europe...Microsoft has picked KLP Euro RSCG to launch its new hand-held digital organiser across Europe, in what is expected to be a multi-million pound direct campaign. The new product, a personal ... , pitched at mobile professionals, offers full PC facilities in a hand-held machine. The software packaged ...

Nintendo puts £5m into DS pre-launch activity

awareness of the forthcoming launch of its DS handheld games device..... Rival Sony is planning the European launch of its first handheld device later this year. The PSP ...

GB Group teams up with Blackberry for anti-fraud task

LONDON – Data specialist GB Group has adapted its address management software to work with a hand-held...GB Group has adapted its URU authentication software tool, which was developed with BT, to work with the Blackberry so that companies have the ability to confirm the identity of passengers or individuals on the hand-held system. Blackberry's, identified as one of 2004's 'must have' items after David Beckham ...

Briefs

, handhelds and stick cleaners. Enterprise IG, the WPP-owned global brand and identity firm, has bought ...

Direct: Sony Bravia plots experiential tour

bigger than 40 inches will be given a free PSP hand-held games console. ...

Direct News: Nintendo takes on Geoff Howe

for Nintendo. The company is gearing up to launch its next generation in gaming consoles, the handheld DS. ...

Direct: Citroen activity to promote SUV

& Spencer and will also be put forward for a prize draw to win one of three Active 10 SatMap handheld GPS ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.