The ad presents the paper as the latest must-have handheld device, complete with shared content, games and high quality visuals. ...
The ad campaign to launch the hand-held PSP console features a 3D icon resembling a huge heap of red mechanical metal to represent gaming, music, film and photography. The spot begins with The Icon posing as a sculpture in an art gallery, it then escape on to the roof of a train, down an escalator ...
TBWA\London has created a teaser poster campaign for the launch of the PlayStation PSP. Aiming to create excitement around the new handheld gaming device, the initial phase features unbranded, seemingly random images, including "granny", which shows an old lady rollerblading across a wooden floor ...
Great Ormond Street Hospital has opened its doors to TV cameras for the filming of a new fundraising DRTV campaign, created WWAV Rapp Collins London. The ad has been shot with hand-held cameras and using natural light. Unscripted voiceovers from parents express their feelings about what is happening ...
Sony is attempting to show that its PSP is more than just a handheld games console with a £3m outdoor and press campaign through TBWA\London. All 22 tongue-in-cheek executions are predominantly aimed at a male audience and use word-play to promote the PSP's features, such as its ability to play films ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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