Haagen-Dazs to roll out first hand-held variant
22 Sep 2004 | by Rachel Barnes
handheld ice cream in the £770m sector.
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VTech develops handheld console for pre-teens
20 Apr 2005 | by Mark Sweney
Educational toy company VTech is launching a handheld version of its V.Smile games console...V.Smile Pocket will be aimed at five- to nine-year-olds. The company is steering clear of the crowded teenfocused handheld market, which is dominated by devices such as Nintendo DS and Gizmondo, and will see the launch later this year of Sony's PSP. With the positioning 'Turning game time into brain ...
Retail News brief: Robert Dyas to introduce handheld terminals
12 Jan 2005
Robert Dyas is to introduce handheld terminals throughout its 76 UK stores to provide staff
FIELD MARKETING: Portable devices for today’s field marketer - David Murphy looks at how hand-held
22 Jul 1999 | by DAVID MURPHY
has been using hand-helds for its client Microsoft for the past year. According to Microsoft ... the company. Before hand-helds, everything was on paper, says Kokke. This was fine for measurement ... agency CPM, sales and marketing director Nick Fennell says: You can make the case for using hand-helds ...
Careers: Brand manager of the week - James Honeywell, Handheld consoles brand manager, Nintendo
23 Nov 2005
What would you do if you weren't a brand manager? Produce video games.
Field Marketing: Information at your fingertips - Hand-held IT is leading the way in field
09 Jan 1997 | by ANDREW DICKSON
. In his presentation to launch the company s new hand-held PC, he gave three examples of its use, one...Vegas. In his presentation to launch the company s new hand-held PC, he gave three examples of its use, one of which was field marketing. Now the technology is arriving in the UK: S Hand-held ... Fennell at field marketing agency CPM explains that hand-held technology is helping field marketers ...
FIELD MARKETING LEAGUE TABLES 2001: How to aid clients using technology - Now handheld PCs have
30 Aug 2001
of collecting data in the field. But now the use of handheld computers is largely taken for granted, the real ... an understanding of what clients are looking for. SMC Field Marketing started using handheld computer ... neither the requirement nor budget to warrant using handheld technology," he says. "It's great ...
FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Technology tamed - Laptops and hand-held devices have
02 Sep 1999 | by ANDY FRY
, including CPM, Brann Ellert, FMCG and Aspen, have been deploying laptops and hand-held computers, both ... . PMI, for instance - 11th in the main listing - reports that it is investing in hand-held technology ... of nearly 2000 is equipped with hand-held computers, and the number is increasing by the month ...
Nintendo backs Game Boy DS with £10m promo drive
17 Dec 2004 | by Mark Sweney,
LONDON - Nintendo is to back the debut of handheld games console Game Boy DS with a major
Nintendo supports Game Boy DS with £10m drive
15 Dec 2004 | by Mark Sweney
Nintendo is to back the debut of handheld games console Game Boy DS with a major promotional push
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
