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Sector Analysis: Mobile

marketing network of Havas Digital, recently surveyed 8,400 people to discover that 72% of respondents ...

Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

difficult start to the year after being locked in a trading dispute with the Havas Media agency, MPG Media ...

My Media Week: Henry Daglish

Craze (group chief executive of Havas), this time at the Ivy Club (his favourite place, but one that I ...

Clays aims to bring OMD UK 'out of the shadows'

. It was Clays who championed a clear vision for the boutique Havas agency over the past two years, masterminding ...

Outdoor poster boy knows value of good rapport

. It could be even more interesting if Publicis, Havas or Omnicom ever decide to pull their outdoor ...

Trend report: Outdoor targets the business traveller

, international planning director at Havas Media, highlights research carried out for client Credit Suisse, a ...

Industry view: Behind the IAB's digital adspend figures

. David Graham, head of digital strategy, Havas Media Yesterday s announcement is evidence ...

Arena gets creative with management revamp

by Havas Media in January 2008. The agency's chief operating officer, Paul van Barthold, chose to move ... : Acquired by Havas to form Arena BLM. Lockett quits 2010: Rebrands as Arena Media 2011: Makin departs ...

Is marketing at a crossroads?

in 'Who Cares Wins', a new book by David Jones, the global chief executive of Havas. The 45-year ... , "and all at dramatic speed." His views are grounded in Havas research involving more than 50,000 consumers, including 2,700 from the UK last summer. The same insights have helped reposition Havas' media ...

M&S and Sainsbury's buck consumers' indifference to brands

Only 5% of British people would care if brands did not exist, according to research by Havas...of life, most retailers are not seen as contributing to "personal wellbeing". Havas Media's Meaningful ... ) and food and beverage (third). The research, conducted by Havas Media and its UK agency MPG Media ... of our personal lives and our relationship with our communities than it used to." For the study Havas ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.