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Havas, home to Euro RSCG and MPG Media Contacts, has reported "good growth" of 7.2% in revenues for the first quarter of 2012, with European operations boosted by its media and advertising businesses in France.
Havas Media is expanding its Havas Sports & Entertainment operation ahead of London 2012 with the acquisition of Ignition, an independent experiential marketing agency with offices in the US, London and Moscow.
Havas has acquired a majority stake in US creative technology agency Victors & Spoils.
Havas has released its 2011 annual results this morning, reporting organic growth of 5.9% during the year.
Havas, the French group behind Euro RSCG and MPG, has unveiled a 9% rise in net income to €120m (£100m) for 2011.
Lord Alan Watson, Havas Media UK chairman, says brands' marketing "has to change", after a UK consumer study found only 5% of brands, topped by M&S, have a positive impact on customers' quality of life.
Interpublic Group and Havas announced strong third quarter growth last week, while WPP cut its 2011 sales growth forecast on Friday.
Havas, the parent company of Euro RSCG, EHS 4D and AIS, has reported third quarter revenue growth of 5.1% year on year to €387m (£339m), with Europe growing 2.6%.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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