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, argues Rob Griffin, global director of product development at Havas Digital. 'Everybody is hedging ...
% of brands ceased to exist, according to Havas Media research. It is vital to embrace honesty in your ... expect companies to promote individual and collective wellbeing (Havas Media). Marketers are in a prime ...
Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It's the kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful' mean? A: You and your chief executive need to worry about whether there is a Meaningless Surveys ...
in 'Who Cares Wins', a new book by David Jones, the global chief executive of Havas. The 45-year ... , "and all at dramatic speed." His views are grounded in Havas research involving more than 50,000 consumers, including 2,700 from the UK last summer. The same insights have helped reposition Havas' media ...
by Havas Media.
Hutchinson, who is based in the UK, managed all aspects of Reckitt Benckiser s media business globally. During his time at the company he oversaw the appointment of Havas Media and Publicis Groupe to its 800m media planning and buying business , back in November 2009. Prior to Reckitt Benckiser ...
from sponsorship specialist Havas Sports & Entertainment....aware of BP's sponsorship of the games. Alastair Macdonald, director of sponsorship insights at Havas ... on sponsors brands. Havas is to conduct further research across top Olympics sponsors, such as Coca ...
to the advertising account in June last year . Havas Media Group handled the media for the campaign ...
, Lord Alan Watson, Havas Media UK chairman, said brands' marketing "has to change" , after a UK consumer ...
This year's Meaningful Brand Index research study, from Havas, has succeeded in gaining some ... would not care if 91% of brands ceased to exist'. Umair Haque, director of Havas Media Labs, which ... on that list? Just 20. How were those 20 brands selected? According to a Havas staffer: 'They were the ones ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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