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Marketing Guru on... why meaningless brand surveys do not matter

Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It's the kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful' mean? A: You and your chief executive need to worry about whether there is a Meaningless Surveys ...

Havas profits climb 9% to £100m

Havas, the French group behind Euro RSCG and MPG, has unveiled a 9% rise in net income to €120m...Growth in all regions produced a 5.6% rise in revenues to 1.65bn, with a net new business total of 1.4bn. David Jones, the group chief executive, said: "It was another strong year for Havas driven ... and parts of Europe, and Euro RSCG London picking up Pernod s vodka brand portfolio. Havas also owns ...

Credit Suisse sponsors Bloomberg+ iPad app

deal brokered by Havas Media International..... David Goodall, managing partner at Havas Media International, said, "Bespoke research undertaken by Havas Media International and Credit Suisse provided the insight that their target audience of high ...

Arena Media hires Work Research founder Justin Gibbons

Havas-owned Arena Media has hired Justin Gibbons, the founding partner of Work Research, as head

Posterscope picks up Arena Media business from Kinetic

Havas media agency Arena Media has transferred its outdoor planning and buying account to Aegis...Media's Carat after a lengthy pitch process that began in July. In May 2010 Havas rebranded Arena ... and was one of the last independents to sell when the founders agreed a deal with Havas in 2008. The move of Arena Media to Posterscope aligns it with sister Havas media agency MPG, which already works ...

WPP overtakes Omnicom as biggest marketing group

, France's Havas and the UK's Aegis occupied the next three places. Dentsu was strong on profitability, with post-tax profits of $341m outstripping the combined profits of Havas, Interpublic and Aegis ...

Aegis reports 1% revenue rise but remains downbeat

about continuing speculation over Aegis merging with French advertising group Havas. Napier told ... and chairman of Havas. Read more on Brand Republic: Bob Willott on the Bottom Line - Aegis trading ...

Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media

Euro RSCG KLP , the Havas-owned marketing communications agency, as a joint creative director ...

Berlin Cameron wins Amazon.com account

The result is another blow for incumbent Doner, which had to make more than 100 staff redundant in April after losing other clients. AdWeek reports that along with WPP Group-owned CHI Partners, Berlin Cameron's creative concepts beat seven US-based firms - Publicis Groupe-owned Bartle Bogle Hegarty, Havas ...

Dimmock joins corporate ID experts on Identity Forum

for Children, Havas Media, Reuters, Smith Nephew and Wyeth. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.