Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
, as part of an ongoing restructure at the Havas agency. ( Media Week ) News International has appointed ...
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Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
, argues Rob Griffin, global director of product development at Havas Digital. 'Everybody is hedging ...
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
This year's Meaningful Brand Index research study, from Havas, has succeeded in gaining some ... would not care if 91% of brands ceased to exist'. Umair Haque, director of Havas Media Labs, which ... on that list? Just 20. How were those 20 brands selected? According to a Havas staffer: 'They were the ones ...
Brands are failing to improve quality of life, claims Havas study
09 Nov 2011 | by Sophie Maden
Lord Alan Watson, Havas Media UK chairman, says brands' marketing "has to change", after a UK...Havas Media's Meaningful Brands study consulted 50,000 people in 14 countries to measure the perceived impact of brands on health, fitness, happiness and social relationships. Asked what percentage of brands have a positive impact, the 2,700 people surveyed in the UK gave an average answer of just 5 ...
MPG Media Contacts wins Haier account
25 May 2011 | by Katherine Levy
The Havas-owned agency s appointment comes as the brand prepares to roll out its first major UK advertising campaign since it launched in the UK in 2007. In Europe, Haier already has a presence in Italy, Spain, Russia, Poland, Portugal and Croatia. MPG Media Contacts will begin working on a new product ...
Evian returns with global 'Baby Inside' campaign
19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
, Wimbledon, the US Open and Australian Open. Last month, Campaign revealed that BETC Euro RSCG, the Havas ...
Maxus and Carat to share Alberto Culver's £150m global media
27 Jul 2010 | by Katherine Levy
creative review with the appointment of Havas creative shop Arnold and Interpublic Group's Mullen ...
Ikea awards US advertising account to Ogilvy & Mather
15 Mar 2010 | by Anne Cassidy
The WPP shop beat sister agency Berlin Cameron United, Havas' Euro RSCG and Publicis Groupe's The Kaplan Thaler Group to the business. The incumbent IPG's Deutsch was knocked out of the process at an earlier stage. The review does not affect the Swedish furniture manufacturer's US media planning ...
Haier marks 25th anniversary with website and prize giveaway
01 Dec 2009 | by Staff
brief to Havas-owned MPG . ...
Reckitt Benckiser consolidates £800m global media into Havas and Publicis
24 Nov 2009 | by Anne Cassidy
its £800 million global media planning and buying arrangements into Havas Media and Publicis Groupe....Havas and Publicis, which are both already on Reckitt Benckiser's roster of agencies, won the business after a pitch against networks including other global incumbents Omnicom and WPP. Agencies eliminated from the process which had previously been on the Reckitt roster include OMD, which handled ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
