Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
, as part of an ongoing restructure at the Havas agency. ( Media Week ) News International has appointed ...
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M&S and Sainsbury's buck consumers' indifference to brands
02 Mar 2012 | by Maisie McCabe
Only 5% of British people would care if brands did not exist, according to research by Havas...of life, most retailers are not seen as contributing to "personal wellbeing". Havas Media's Meaningful ... ) and food and beverage (third). The research, conducted by Havas Media and its UK agency MPG Media ... of our personal lives and our relationship with our communities than it used to." For the study Havas ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
, Lord Alan Watson, Havas Media UK chairman, said brands' marketing "has to change" , after a UK consumer ...
M.i. and Arena net Warren Evans media brief
17 Nov 2011 | by Katherine Levy
in partnership with Arena Media. It now operates from the Havas-owned agency's London office and has access ...
Brands are failing to improve quality of life, claims Havas study
09 Nov 2011 | by Sophie Maden
Lord Alan Watson, Havas Media UK chairman, says brands' marketing "has to change", after a UK...Havas Media's Meaningful Brands study consulted 50,000 people in 14 countries to measure the perceived impact of brands on health, fitness, happiness and social relationships. Asked what percentage of brands have a positive impact, the 2,700 people surveyed in the UK gave an average answer of just 5 ...
Arena Media wins HomeSense media account
18 Apr 2011 | by Katherine Levy
Homeware retailer, HomeSense, has appointed Havas-owned Arena Media to handle its online
Yves Saint Laurent in street marketing push
15 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
disclosed. YSL is working with MPG, the Havas media agency, to promote the Manifesto, while Havas Sports ... Pilati, YSL's creative director. Jamie Hough, group business manager at Havas Sports Entertainment ...
Trading Places: This week's people moves in advertising, marketing and media
18 Jun 2010 | by Staff
Ocean Outdoor's sales strategy. ( Media Week ) Havas Media's Media Contacts has appointed Paul ...
Ikea rolls out final BMB ad
20 Apr 2010 | by Joe Thomas
, Havas' Euro RSCG and Publicis Groupe's The Kaplan Thaler Group to the business. ...
Ikea awards US advertising account to Ogilvy & Mather
15 Mar 2010 | by Anne Cassidy
The WPP shop beat sister agency Berlin Cameron United, Havas' Euro RSCG and Publicis Groupe's The Kaplan Thaler Group to the business. The incumbent IPG's Deutsch was knocked out of the process at an earlier stage. The review does not affect the Swedish furniture manufacturer's US media planning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
