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Gas Safe showcases farting cowboys in TV campaign

02 Oct 2009 | by Joe Thomas

by the Health Safety Executive. The ad will air for two weeks. ...

How effective are adverts that use scare tactics?

04 Jul 2007 | by Vox pop

driving, road safety and animal cruelty give no warning, instead using the shock element to get...the latest anti-smoking campaign from the Health Promotion Board. In one spot a young woman with bloody ... chief executive officer, who helmed one of the HPB's early anti-smoking campaigns said: "In order ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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