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Field marketing leagues tables 2008

to working with local authorities to meet health and safety commitments. A case in point is the Innocent ... teams. This requires high-level account management from CPM, with senior executives keeping in close ... . Developments such as these are signifiers of an industry in good health. Whereas some disciplines have ...

How effective are adverts that use scare tactics?

driving, road safety and animal cruelty give no warning, instead using the shock element to get...the latest anti-smoking campaign from the Health Promotion Board. In one spot a young woman with bloody ... chief executive officer, who helmed one of the HPB's early anti-smoking campaigns said: "In order ...

Rethinking the pharmaceutical marketing model

s chief executive, made in an interview published in the first week of the year, is the kind ... functional benefits and safety messages simultaneously for a drug. The body of this consumer marketing ... into drug marketing practices, safety issues, and the latest price increases for prescription medicines ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.