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Superbrands case studies: Black & Decker

the categories in which it operates. This is a great achievement as there are many factors that affect the health ... in 2006, which combines the power and results of a chainsaw with the safety of a manual lopper. Black ... delivering ultimate safety and security. Ongoing market research has highlighted that consumers often get ...

How effective are adverts that use scare tactics?

driving, road safety and animal cruelty give no warning, instead using the shock element to get...the latest anti-smoking campaign from the Health Promotion Board. In one spot a young woman with bloody ... chief executive officer, who helmed one of the HPB's early anti-smoking campaigns said: "In order ...

Cadbury pleads guilty to breaking hygiene laws

health and safety legislation in connection with last year's salmonella scare....on a leaking pipe at Cadbury s Marlbrook plant near Leominster in Herefordshire. The Health Protection ... factories, a move away from its Mayfair headquarters, and job cuts. Chief executive Todd Stitzer is expected ...

Data protection fraudsters jailed for mail scam

the courts . West Yorkshire Police, West Yorkshire Trading Standards, the Health and Safety Executive ...

Xfm's Adam and Joe to launch series of COI films at NFT

. It will showcase films about wartime safety, how to cross the road and the infamous 1980s Aids awareness campaign ... produced in the run-up to, during and after World War II, and 'Your Very Good Health'. Alan Bishop, COI's chief executive, said: "Although many of these films can be enjoyed purely as interesting ...

NBC puts iVillage at the heart of online activity

Bob Wright, the chief executive of NBC, said today in an interview in the Financial Times ... -- which has to deal with the problem of internet safety online and regulatory issues of what content ... Today Show' and 'Project Runway', as well as in health and lifestyle segments of its network of TV ...

DoH awards Prolog three-year contract

LONDON - Prolog has been awarded a three-year contract by the Department of Health to manage...'s other government clients include the Health Safety Executive and Department of Education and Skills ... mixture of professional guidance and health promotion campaigns to an average 1.5m addresses and 350,000 health professional and consumer contacts per year. Through an on-going customer-focused improvement ...

Sixty years of government ads in online retrospective

LONDON - A 1940s public health announcement warning people to disinfect their hankies separately...Despite being created to promote good health among the British public, the ad shows a man drinking ... cold winter. Another is a pedestrian road safety campaign from 1948, reminding people to use ... .gov.uk/films . Alan Bishop, chief executive of the COI, said: "These historic films led the way in communications ...

Premier banks on health as it adds Quorn to line-up after £172m Marlow acquisition

from JWT, which held the work since 2003, and developed a campaign to promote the health benefits ... restaurants. Robert Schofield, chief executive of Premier Foods, said: "Quorn's strong brand recognition ... safety issues, says that Quorn can cause allergic reactions and that it should be taken off the market ...

Clock watching

and no less than four weeks' paid holiday a year. Its aim is to protect workers from the health and safety ... in an appropriate way and measures have to be taken to prevent any health and safety risks. They also wanted ... the flexibility in order to execute campaigns sometimes at very short notice, organise new product launches ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.