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Media: All about ... Reinventing the ad break

on health and safety grounds. So don't even think about it. And, actually, this is all down to a terrible ... We'd like to evoke the image of Tess Alps, the chief executive of Thinkbox, swinging from ... executions chart progress in the makeover of a girl called Leslie and include Max Factor and other Procter ...

Close-up: Confident Parker settles into the ASA hot seat

After a tough start, has the new chief executive got what it takes to survive as the head of the ad...chief executive been introduced to the industry than he was fending off charges from the Commons Health ... it by the book and passed it straight to the rule-making Committee of Advertising Practice. As an ASA executive ... opted for safety first when selecting Parker - Christopher Graham's deputy and now his successor - after ...

Hotline: TBWA\Manchester wins Health and Safety Executive account

The Health and Safety Executive has handed its advertising account to TBWA\Manchester, after a

The Week: Advertising reviews - Three to pitch for HSE brief

The Health and Safety Executive has selected Delaney Lund Knox Warren, TBWA\Manchester and VCCP

Hotline: Health and Safety Executive holds a pitch through COI

The Health and Safety Executive is holding a pitch, through COI, to find a communications planning

Close-Up: Does shock advertising still work?

, the executive planning director of Miles Calcraft Briginshaw Duffy, says: "By featuring extreme, shocking images ... now seem to acknowledge the limitations of shock, so, rather than road-safety ads based on a ... -profile examples of this shift is the Department of Health's Change4Life campaign, which opts for bright colours ...

Close-Up: How Fallon raised eyebrows in latest Cadbury ad

, after getting a call from health and safety. It's apparently considered hazardous to dance at work ... to Rich (Flintham, Fallon's executive creative director) with it. We had a chat about it and how it could ... , but what struck us was a charm and a warmth that really comes out in the execution. That was the dial we ...

The Work: New Campaigns - UK

-second execution shows an office come alive when the Secret Santa names are handed out. Instantly ... and reveal the trick at the end of this ad. The last cycling safety spot showed a group of basketball ... . In a similar vein, this execution again highlights the point that if you're not looking for something ...

Big Awards 2008: Government

Brand: Think! Road Safety Marketing manager: Glyn Robinson Publicity team head: Nikki Edwards Agency: Leo Burnett Executive creative director: Jonathan Burley Creative directors: Tony Malcolm, Guy Moore ... Agency: Publicis Executive ceative director: Nik Studzinski Creative director: Gavin Kellett Art ...

Opinion: On the Campaign Couch ... with JB

the Government that 30 per cent of the space in a press ad or poster should be devoted to a "CO2 health warning ... pedestrian safety. In several other cities, when traffic lights and speed bumps have been eliminated, pedestrian safety has been greatly improved. What's going on? It is, I suppose, the nanny effect. Going ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.