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Unilever tops 2012 Marketing Society Awards nominations

, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Lafarge Cement UK ChildLine (NSPCC) Livity Cycle Safety (Headway) Abbott Mead Vickers BBDO ...

Field marketing: Your brand in their hands

with health and safety rules. Primesight operations director Paul Daniels describes the app as 'quick ... technology does not change the core role of field teams to drive in-store execution.' Sufficient numbers ...

Marketing's Power 100

retail. As customer director, a position created for her by chief executive Justin King, Burr shoulders ... as its chief executive, he is keen to distance himself from the enormity of the COI's 208m adspend ... of Waitrose stores carry Boots health and beauty products and toiletries. It has also announced a partnership ...

Vote now for Marketer of the year poll 2009

. Bart Becht, Chief executive, Reckitt Benckiser Becht has led the growth of Reckitt Benckiser ... thing or two about cleaning is that he does it all at home. He became chief executive of the company ... for health and brand marketing. He has also successfully spearheaded new distribution models and forged ...

Field marketing leagues tables 2008

to working with local authorities to meet health and safety commitments. A case in point is the Innocent ... teams. This requires high-level account management from CPM, with senior executives keeping in close ... . Developments such as these are signifiers of an industry in good health. Whereas some disciplines have ...

Marketers face threat of more regulation

Buscombe, chief executive of the Advertising Association and former shadow minister in the Lords ... by consumer demand. 'Just as the level of safety equipment on cars goes beyond what the law stipulates, oil ... -packet-style 'health warning' on car ads could, like the small-print disclaimers on financial services advertisements ...

The Work: New campaigns - The world

that promotes the model's performance and safety features under the theme: "The pursuit of perfection ... vehicles by Japan's biggest car-maker. Executives believe that growing consumer concern for the environment ... the car's safety features kicking in during the slow-motion build-up to an impact with a truck ...

The Work: New Campaigns - UK

for Ryvita focusing on the crispbread's nutritional credentials. The ad shows a health-conscious woman ... slice of the DJ's warped humour and slant on the world. Eight executions include lines such as "If ... .4 per cent on 2004. TRANSPORT FOR LONDON - TEEN ROAD SAFETY CREDITS Project: Teen road safety ...

Scandinavia: Great nordic conquerors

the safety, health and wellbeing of people are fundamental to the brand. Lead advertising agency: BBDO ... airforce engineering, Saab combines simple design with safety and performance. Lead advertising ... , where snow and low temperatures are facts of life. The harsh climate engendered a need for safety ...

The Work: New Campaigns UK

on safety, driver performance and comfort. There are 17 press and poster executions, all carrying ... print campaign to celebrate the French car-maker's design philosophy. Each execution uses an everyday ... how much visibility and light a Renault driver enjoys, while the "bouncy castle" execution shows how a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.