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Unilever tops 2012 Marketing Society Awards nominations

, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Lafarge Cement UK ChildLine (NSPCC) Livity Cycle Safety (Headway) Abbott Mead Vickers BBDO ...

Field marketing: Your brand in their hands

with health and safety rules. Primesight operations director Paul Daniels describes the app as 'quick ... technology does not change the core role of field teams to drive in-store execution.' Sufficient numbers ...

Marketing's Power 100

retail. As customer director, a position created for her by chief executive Justin King, Burr shoulders ... as its chief executive, he is keen to distance himself from the enormity of the COI's 208m adspend ... of Waitrose stores carry Boots health and beauty products and toiletries. It has also announced a partnership ...

Mark Ritson on Branding: consumers should be wary of who is paying for a study

' health benefits of water over other beverages. This advice also fits beautifully into the long ... (FSA), which last week officially declared that there was no evidence of additional health benefits ... on health benefits, the research focused solely on nutritional benefits, which even organic producers ...

Vote now for Marketer of the year poll 2009

. Bart Becht, Chief executive, Reckitt Benckiser Becht has led the growth of Reckitt Benckiser ... thing or two about cleaning is that he does it all at home. He became chief executive of the company ... for health and brand marketing. He has also successfully spearheaded new distribution models and forged ...

Close-Up: How Fallon raised eyebrows in latest Cadbury ad

, after getting a call from health and safety. It's apparently considered hazardous to dance at work ... to Rich (Flintham, Fallon's executive creative director) with it. We had a chat about it and how it could ... , but what struck us was a charm and a warmth that really comes out in the execution. That was the dial we ...

The Work: New Campaigns - UK

-second execution shows an office come alive when the Secret Santa names are handed out. Instantly ... and reveal the trick at the end of this ad. The last cycling safety spot showed a group of basketball ... . In a similar vein, this execution again highlights the point that if you're not looking for something ...

Opinion: The Marketing Society Forum - Does the revival of 'retro' products show marketers lack imagination?

. NO - RICHARD EXON, CHIEF EXECUTIVE, RKCR/Y&R It's only unimaginative if it's the sole plank of a brand ... is that this delicious, but unhealthy, frozen-log pudding may undermine the health credentials of which Birds Eye has ... of nostalgia brands are safety, security and comfort. Food marketers can benefit from this by bringing ...

Field marketing leagues tables 2008

to working with local authorities to meet health and safety commitments. A case in point is the Innocent ... teams. This requires high-level account management from CPM, with senior executives keeping in close ... . Developments such as these are signifiers of an industry in good health. Whereas some disciplines have ...

Marketers face threat of more regulation

Buscombe, chief executive of the Advertising Association and former shadow minister in the Lords ... by consumer demand. 'Just as the level of safety equipment on cars goes beyond what the law stipulates, oil ... -packet-style 'health warning' on car ads could, like the small-print disclaimers on financial services advertisements ...

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