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Unilever tops 2012 Marketing Society Awards nominations

, at Diageo. Hugh Birkitt, chief executive, The Marketing Society, said: "We re really pleased to have ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Lafarge Cement UK ChildLine (NSPCC) Livity Cycle Safety (Headway) Abbott Mead Vickers BBDO ...

Field marketing: Your brand in their hands

with health and safety rules. Primesight operations director Paul Daniels describes the app as 'quick ... technology does not change the core role of field teams to drive in-store execution.' Sufficient numbers ...

Marketing's Power 100

retail. As customer director, a position created for her by chief executive Justin King, Burr shoulders ... as its chief executive, he is keen to distance himself from the enormity of the COI's 208m adspend ... of Waitrose stores carry Boots health and beauty products and toiletries. It has also announced a partnership ...

Vote now for Marketer of the year poll 2009

. Bart Becht, Chief executive, Reckitt Benckiser Becht has led the growth of Reckitt Benckiser ... thing or two about cleaning is that he does it all at home. He became chief executive of the company ... for health and brand marketing. He has also successfully spearheaded new distribution models and forged ...

Woolworths provides a case study in how not to manage a brand

that have clearly not been invested in for decades. Even the shelves seem to be made of a metal that Health and Safety has probably banned by now. Woolworths hasn't changed in over 20 years, and it shows ... , the execution of it will require practically every aspect of the experience to change. So much so, in fact ...

The Work: New Campaigns - UK

-second execution shows an office come alive when the Secret Santa names are handed out. Instantly ... and reveal the trick at the end of this ad. The last cycling safety spot showed a group of basketball ... . In a similar vein, this execution again highlights the point that if you're not looking for something ...

Field marketing leagues tables 2008

to working with local authorities to meet health and safety commitments. A case in point is the Innocent ... teams. This requires high-level account management from CPM, with senior executives keeping in close ... . Developments such as these are signifiers of an industry in good health. Whereas some disciplines have ...

The Work: New campaigns - UK

in the ad. The eight-week campaign will run over TV, print, outdoor and online. DEPARTMENT OF HEALTH - KNOW YOUR LIMITS - UNITS CREDITS Project: Know your limits - units Client: Department of Health ... of the Home Office and Department of Health's "know your limits" campaign, the first series of ads targets ...

Superbrands case studies: Black & Decker

the categories in which it operates. This is a great achievement as there are many factors that affect the health ... in 2006, which combines the power and results of a chainsaw with the safety of a manual lopper. Black ... delivering ultimate safety and security. Ongoing market research has highlighted that consumers often get ...

The Work: New campaigns - UK

Lynam, marketing manager, the Home Office; Chris Neish, senior campaign manager, Department of Health ... that focuses on the side-effects of taking drugs. Profero has developed five interactive executions ... the brain escape from the room of a cannabis smoker. An execution called "pill heads" features faces ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.