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The ads which are driving the US healthcare battle

03 Sep 2009

Controversial healthcare reform plans in the US have sparked wave after wave of pro and anti

Pharma comms chief warns healthcare PR professionals of social media pitfalls

01 Jun 2010 | by Gemma O'Reilly

The healthcare PR industry is overlooking traditional media outlets in the rush to improve online...Conference in London last week. The one-day conference aimed to address frustrations within the healthcare ... healthcare PROs were too quick to consider online at the expense of traditional outlets. It is easier ... and the independence is what makes it more influential. There is a lot of misinformation about healthcare, and a ...

Consumer healthcare expert believes a hung parliament need not impact PR industry

26 Apr 2010 | by Gemma O'Reilly

The consumer healthcare communicator has discussed what a hung parliament could mean for the healthcare PR industry. In the piece, Hickey said: One thing we do know is that the Liberal Democrats have ... the manifestos and analysing the key healthcare speeches and hustings, all three main parties agree that more ...

Kaiser Permanente 'emerald cities' by Campbell-Ewald, Los Angeles

08 Oct 2009

Noam Murro has directed this latest spot for Kaiser Permanente, the US healthcare insurer

Drug industry launches shock ad on dangers of fake medicines off the web

15 Jan 2009 | by Miranda Fitzgerald

LONDON - Drugs company Pfizer is collaborating with a number of healthcare organisations to launch...and Healthcare Products Regulatory Agency, The Patients Association, Men's Health Forum and H.E.A.R.T UK. Some ...

Bupa shifts strategy to promote service range

08 Mar 2011 | by Alex Brownsell

Healthcare provider Bupa is overhauling its marketing strategy to promote a broader range of its...to reappraise Bupa as a 'healthcare partner', offering a range of services to reflect different life stages ...

General Electric 'future folklore' by TBWA\Tequila\Shanghai

04 Jan 2012

The films, called "fireflies" and "water", aim to demonstrate how GE s innovative solutions help address China s most pressing environmental and healthcare challenges. The campaign launched with the online film "borrowing the wind" in October. ...

New ad reveals danger of buying counterfeit drugs

16 Jan 2009 | by Hadassah Nymark

with the Medicines and Healthcare Regulatory Authority and leading UK patient organisations to tackle the industry ... qualified healthcare professional." The cinema creative shows a man coughing up a dead rat, having consumed ... and Healthcare Regulatory Authority Brief Warn of the dangers in using illegal medication Creative agency ...

ASA considers new investigation into dead rat medicine ad

09 Nov 2009

In April, the ad was given the green light by the ASA after it was shown in cinemas alongside 15-certificate films. The ad, by Langland, was created for the Medicines and Healthcare Regulatory Authority with Pfizer, and featured on TV screens for the first time last month. An ASA spokesman said: "The ASA has ...

Macmillan Cancer Support continues TV push

15 Aug 2011 | by Sara Kimberley

of healthcare environments as well as online. Hilary Cross, director of external affairs at Macmillan Cancer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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