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DIRECT CHOICE: AXA PPP Healthcare

The 'Give some relief to the NHS' line in AXA PPP Healthcare's ad has raised a few eyebrows

Direct: Norwich Union in healthcare drive

Norwich Union Healthcare is running a nationwide campaign for its Health Solutions private...will be supported by online and email activity targeting over-35 ABC1s. Norwich Union Healthcare provides income ...

DIRECT: PPP Healthcare to consolidate account

PPP Healthcare, the private health insurer owned by French giant AXA, is talking to direct

Gyro International acquires healthcare PR agency

LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm...Hsdcommunications was formed in 1998 and represents companies in the complementary healthcare ... Atlantic, said the acquisition would strengthen its presence in the healthcare sector. Gyro also acquired healthcare marketing agency Woolley Pau for an undisclosed sum in November; biochemical industry marketing ...

Benenden Healthcare readies integrated push through Brahm

LONDON – Benenden Healthcare Society, a mutual healthcare company with almost 1m members, has...such as healthcare. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...

Ogilvy & Mather strengthens its healthcare business

Ogilvy & Mather is strengthening its healthcare business with the integration of the Shire Health...The Shire Health Group, the healthcare public relations and medical education consultancy, has been part of WPP since 1999. It will operate as part of O&M's existing healthcare advertising, direct marketing and public relations businesses, which operate from more than 20 markets around ...

Direct News: KBK to manage healthcare brief

Private healthcare insurance provider WPA has hired Keevill Barton Kershaw to handle its direct...The appointment, made without a pitch, will see the agency work on WPA's first brand campaign. It will then handle the promotion of a healthcare product that will be launched later this year. WPA is one of the UK's biggest providers of health and dental insurance plans for individuals and businesses. Until now ...

Norwich Union Healthcare appoints Kitcatt Nohr

LONDON - Norwich Union Healthcare, the medical insurance company, has appointed Kitcatt Nohr...SMEs in the growing corporate healthcare market. The Aviva-owned company had originally approached ... . A Norwich Union Healthcare spokesman added that it was considering running an above-the-line campaign to boost awareness of its brand. According to Mintel, Norwich Union Healthcare is currently ...

BBDO launches into growing healthcare ad market

new division to handle direct-to-consumer advertising for the healthcare industry, which is one...The healthcare ad market is being boosted by pharmaceutical companies spending millions to promote ... profession. Fellow Omnicom agency TBWA\ launched a healthcare network TBWA\WorldHealth in April last year, while Grey Global recently expanded its healthcare offering with the launch of a new branding ...

PPP Healthcare hires Carlson for acquisition task

LONDON - Private health insurer PPP Healthcare has picked Carlson Marketing Group to handle direct

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