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The ads which are driving the US healthcare battle

Controversial healthcare reform plans in the US have sparked wave after wave of pro and anti

Kaiser Permanente 'emerald cities' by Campbell-Ewald, Los Angeles

Noam Murro has directed this latest spot for Kaiser Permanente, the US healthcare insurer

White Ribbon Alliance 'African Union maternal mortality campaign' by Karmarama

African leaders to invest in healthcare for women.

Listerine 'mouth vs life' by JWT London

Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims

General Electric 'future folklore' by TBWA\Tequila\Shanghai

The films, called "fireflies" and "water", aim to demonstrate how GE s innovative solutions help address China s most pressing environmental and healthcare challenges. The campaign launched with the online film "borrowing the wind" in October. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.