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Crookes Healthcare

Crookes Healthcare is backing sore-throat remedy Strepsils with a pounds 4.5m winter TV and radio...Crookes Healthcare is backing sore-throat remedy Strepsils with a pounds 4.5m winter TV and radio campaign. McCann-Erickson has created two television commercials and radio ads to air in the UK and Australia. The 30-second TV ad emphasises that sore throats are a global curse by sweeping from a Hong ...

Omnicom launches healthcare agency

- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services...- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services ... and brand development agency and becomes the tenth healthcare agency in the DAS US network. The new ... Healthcare. Joining Bernstein as part of her core management are two former Grey Healthcare executives ...

Omnicom launches healthcare agency

- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services...- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services ... and brand development agency and becomes the tenth healthcare agency in the DAS US network. The new ... Healthcare. Joining Bernstein as part of her core management are two former Grey Healthcare executives ...

Campaign report on healthcare:

Top healthcare clients - Consumer healthcare marketers are a powerful breed, and they can prove...-known and respected marketer in the healthcare sector, with a reputation for freshening up tired brands. He ... .’ You can tell that his agency teams at Euro RSCG Healthcare and AMV enjoy working with him, saying he ... ’s impressive track record at Novartis means he remains one of the most respected figures in the healthcare ...

Healthcare: No-smoking area

and prescription drug Zyban from an ethical-healthcare and NHS-policy perspective. Clearly there is no shortage ... an opportunity and a challenge for PR professionals,' says C&W healthcare account manager Nicole Bell. 'On ...

Sector Insight: Oral healthcare

Toothbrushes and pastes might have near total penetration, but there is still room for growth in the oral hygiene market.

Ethical Healthcare: Under the microscope

-regulation' there are 'isolated incidents of bad practice'. Fleishman-Hillard UK healthcare head Michael Smeeth agrees, saying ... Sclerosis Society complained that websites funded by Biogen and Schering Healthcare implied that patient ... of support Reflecting on the incident, Jo Spink - MD of the now-rebranded Spink Consumer Healthcare - says ...

Boots calls global healthcare review

Boots Healthcare International, the healthcare products division of Boots, is in talks with agency networks about its international advertising account. The talks threaten WPP's domination ... the Chemist, Boots Opticians, Crookes Healthcare and Halfords move to MindShare. The creative ...

Vicks relaunches as healthcare super-brand

it as the first healthcare super brand. The campaign launches next week across Western Europe and is supported ... the healthcare category is approached creatively. The campaign highlights that Vicks understands people. ...

Healthcare: Sanofi-Aventis in comms revamp

PARIS: Sanofi-Aventis this week confirmed a string of senior appointments in its global comms operation, created as a result of the merger of Sanofi-Synthelabo and Aventis last year.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.