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Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
throws up many challenges and opportunities for healthcare PR practitioners, be they in-house at a ... are still far from clear as to its full implications for their working lives. The onus is on healthcare PR ... of the healthcare policies of the 1990s, which attempted to encourage lower prescribing wherever possible to protect ...
on other developing world issues, such as healthcare delivery infrastructure. For example, healthcare ... to developing countries. Likewise, Merck Co stands as a shining beacon within the healthcare sector, most ... ,' says Charlotte Ersboell, director of European healthcare at Manning Selvage and Lee, whose clients ...
some of the learnings from consumer branding into ethical healthcare for at least a year.' A case ... stage,' says GCI Healthcare managing director Rhonda Smith. 'Also, it's easy for clients to forget ...
any easier.' This is where PR can help. GCI Healthcare MD Rhonda Smith makes the case for PR ... challenge, in healthcare PR, is to ensure that when we have a message to deliver, it is relevant to that GP ...
Common healthcare PR practice may be about to change. Evidence given to the Health Select ... the subject of much rumination in the healthcare PR sector over the winter months. But it was the comments ... of the select committee's inquiry is due to be published next month, voluntary or enforced changes in healthcare ...
Despite employing vast numbers and saving lives, pharma firms are often treated as no better than arms or tobacco firms. Mary Cowlett reports on steps big pharma is taking to change that
Burson-Marsteller has knocked healthcare specialist Medical Action Communications from the number...Burson-Marsteller has knocked healthcare specialist Medical Action Communications from the number one slot in the 1997 PR Week Healthcare Consultancy League Tables. Following its recent restructuring along practice lines, B-M reported a 24 per cent rise in healthcare fee income to pounds 5 ...
Westminster Healthcare, which failed in its bid to acquire Goldsborough Healthcare last year, has...Westminster Healthcare, which failed in its bid to acquire Goldsborough Healthcare last year, has switched its financial public relations account from Square Mile to The Maitland Consultancy. Director Andrew Wilson said that Square Mile s contract was due to expire in June but declined to say ...
BURSON-MARSTELLER - No figures available '2002 was the best-ever year for the healthcare practice and 2003 looks even better,' says Burson-Marsteller European healthcare practice managing director Ralph Sutton. According to Communique (Jan-June 2003), B-M's annual healthcare billings in the UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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