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WINNER Title: Aquafresh Kids Media agency: MediaCom Media director: Chris Binns Media planner: Andy Niven Creative agency: Turner Creative directors: Adam Eagle, Gary Pope Account planners: Adam Eagle, Gary Pope Client: GSK Brand: Aquafresh Kids Range Marketing manager: Caroline Kalstromer...
WINNER Title: Rimmel London Sophie Campaign Media agency: OMD Media director: Adam Skinner Media planner: Adam Skinner Creative agency: The Mail on Sunday Solutions Creative director: John Morgan Account planner: Dan Levitt Client: Rimmel London Brand: Various Marketing director: Natalie Moon...
WINNER Title: Berocca Sudoku Partnership - Staying Sharp Media agency: PHD Media director: Catherine Schrier Account director/media planner: Marek Mossakowski Creative agency: JWT Creative director: Chips Hardy Account director: Katie Johnston Account planner: Olivia Heywood Client: Bayer...
WINNER Title: Bliss/Glow by J.Lo Promotion 2003 Publisher: Emap Advertising Youth Creative Solutions Media planner: Jo Barclay Media agency: OMD UK Media director: Dan Sinfield Client: Lancaster Group Brand/product: Glow by J.Lo
WINNER Title: Chair Agency: Bartle Bogle Hegarty Client: Levi's Europe Creative director: Mark Shillum Art director: Johnny Leathers Writer: George Prest Typographer: Ali Augur Photographer: Vava Ribeiro FINALISTS Title: Door Agency: Bartle Bogle Hegarty Client: Levi's Europe Creative director: Mark...
SILVER AWARD Title: Cliff Agency: Lowe Client: Tesco Cherokee Creative Director: Damon Collins Art Director: Damon Collins Copywriter: Tony Barry Typographer: Marc Donaldson Photographer: Geoff Kern COMMENDATION Title: Wave Agency: TBWA\London Client: French Connection UK Creative...
This was the most successful lingerie launch ever, according to Selfridges' sales data, generating more than £1.5 million more value than projected with a budget of £200,000.
SILVER AWARD
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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