Comparethemarket.com 'Hasselhoff meerchat' by VCCP
13 Nov 2009
Listen to Aleksandr s first "Meerchat" with The Hoff above. It is also available to download at podmaster.co.uk , or by right-clicking the link above. ...
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Google+ 'Tom' by Adam & Eve
02 Apr 2012
Google has launched the first UK TV ad for its Google+ social network.
Star Alliance 'picture your upgrade' by DDB UK
08 Feb 2012
DDB UK has created an app for the Star Alliance network, the airline alliance.
Digital: Heineken set for website revamp
17 Jun 2008
Heineken UK is adopting a digital strategy to promote its Heineken DraughtKeg....and redesign the Heineken.co.uk website. The UK launch of the DraughtKeg, which carries five litres of Heineken premium beer, follows its roll-out in several European markets over the past two years. The keg ...
MediaVest lands £5m Heineken account
23 Jul 2008 | by Sarah Crawley-Boevey
LONDON - Heineken has moved its UK media planning and buying account into MediaVest from Mindshare...to create one portfolio that will include John Smith's, Newcastle Brown Ale and Fosters. Heineken's UK ...
Mindshare loses Heineken media account to MediaVest
23 Jul 2008 | by Anne Cassidy
LONDON - Heineken has moved its £5 million UK media planning and buying account from WPP...The move follows Heineken s recent acquisition of UK brewer Scottish Newcastle. MediaVest, a ... will integrate the Heineken and Amstel brands into its UK portfolio, which includes John Smith s, Newcastle Brown ... million, from January 1 2009. Heineken UK marketing director, Iain Newell, said: "The decision ...
Goodfellas actor stars in new Heineken TV ad
04 Jun 2004 | by Claire Billings
Heineken is employing gangster-style tactics in a new TV campaign to enforce the message..., the Heineken UK marketing director, said: "We've come a long way in a short time since we relaunched Heineken last year. Our new ad continues to build the message to drinkers and shoppers that Heineken has changed ... to the Heineken brewery in Holland to demonstrate how the lager has changed from a 3.4 per cent ABV to 5 per cent ...
Heineken questions effectiveness of TV advertising as it shifts UK budget
21 Oct 2005 | by by Jennifer Whitehead
LONDON - Heineken is shifting its £6.5m UK advertising budget away from television to focus...by creating more visibility for the brand at the point of purchase," Marijnen said. Heineken retains Clemmow Hornby Inge in the UK, and will continue to do print advertising during 2006. The agency's most recent television work for Heineken was a campaign featuring 'Goodfellas' actor Ray Liotta. The brand has ...
Heineken to consolidate £70m global media account
12 Jul 2006 | by by Mark Banham
LONDON - Heineken is looking to consolidate its £70m global media account into one agency network...Peter van Campen, director of group commerce for Heineken, is addressing the option to simplify ... will be invited to pitch for the consolidated global brief. The £4.5m UK media account currently held by WPP ... for Heineken confirmed that the brewer was "looking into the option" of tying up its media planning and buying ...
Heineken reviews its global media arrangements
14 Jul 2006 | by Ian Darby
Heineken, the Dutch brewer, is conducting a review of its global media planning and buying account....the £40 million business into one network. MindShare currently handles the business in the UK. Heineken spent £3 million on UK advertising during 2005, according to Nielsen Media Research. The international ... from the brewer's headquarters in Amsterdam. Heineken has recently cut back on its UK TV advertising ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
