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NEWS: Lynne Franks PR claims a coup with Vous in You

the UK anniversary of its coffee client Carte Noir....Lynne Franks PR is claiming a first with the publication this Sunday of Vous magazine to mark the UK anniversary of its coffee client Carte Noir. Ten pages of the Mail on Sunday s You ... brand into UK lifestyles, emulating its success in France, and to convey a lot of information in a ...

STOP PRESS: CSP bags Tetley’s drawstring launch

CSP Communications, the PR and sales promotion arm of Osprey Communications, is handling the UK...CSP Communications, the PR and sales promotion arm of Osprey Communications, is handling the UK launch programme for Tetley drawstring tea bags this week. The launch includes event management, in-store theatre, a local press campaign and sending samples to 10 million British homes. ...

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

Languedoc wines in simplicity drive

Generic bodies the Conseil Interprofessionnel des Vins du Languedoc and Vins de Pays d'Oc have hired Westbury Communications to run the UK campaign, worth more than £100,000. Westbury associate director Jo Mason said the complexity of the French wine industry meant it was struggling to compete ...

MS&L and Red land PR jobs for Microsoft Xbox

the European strategy for the six-figure launch. In the UK, The Red Consultancy will implement the campaign ... either the European or UK work. Between five and six agencies actually pitched for each account ... Morgan will lead for Red. Bennett reports to Fox while Morgan reports to Nick Grange, UK PR manager ...

MEDIA: What The Papers Say - PlayStation2 launch polarises the press

With just 165,000 consoles released to pre-ordering customers in the UK, Play-Station2 (PS2) almost guaranteed its status as the year's most sought-after product. Sony denied rationing supply ... . The Daily Telegraph asserted that the 'whole UK launch has been farcical' (23/11). Within 24 hours ...

NEWS: Grayling to cover Europe for Scitor

office. These will target senior executives and IT managers across the UK, France, Germany, Italy ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

relations accounts for a growing chunk of this support spend. Some PR firms say that although UK PR budgets for France 98 are not as high as Euro 96 because the tournament is not being held in the UK, they are still significant. Spend by large sponsors on UK media relations averages between pounds 100 ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

and will be launched in the rest of the UK on 14 October. Objective To launch and raise awareness ... will be launched in the remaining regions of the UK, using the same campaign approach, and division of labour ...

MEDIA: BRIEFS

Grabiner grabs United post Telegraph managing director Stephen Grabiner, 37, has quit his post to join the board at United News and Media as executive director newspapers with overall responsibility for the national and regional newspapers divisions and UK advertising periodicals. He replaces ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.