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Heineken, the UK's leading beer and cider business, has appointed Publicasity to handle trade press.... David Jones, UK press PR manager at Heineken, said: Publicasity demonstrated the creativity ... The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith ... for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...
Heineken has moved quickly to replace outgoing UK brand director Mark Given, with the promotion...joined the brewer in 2002 as brand controller for the Heineken brand, before taking up a range of roles for Heineken in the Caribbean. She assumed her current job in 2008, developing Foster s ongoing 'Good Call' ad campaign. Stefan Orlowski, managing director for Heineken UK, said: "Gayle has an excellent ...
Europe's largest brewer Heineken has brought in Pendomer to support its global corporate comms...The agency will work alongside Heineken's Amsterdam-based corporate comms and investor relations ... Armitstead, Greg Quine and Ben Foster, was retained without a competitive pitch. Heineken had previously worked with FTI Consulting since 2004, when the team was led by Armitstead and Quine. FTI won UK account ...
Heineken has appointed My Agency to handle the ad account for its premium Czech beer brand...ovice ad account in the UK. In the UK Heineken works with a number of agencies across its different ... will be responsible for developing the unknown beer brand in the UK by launching a campaign across print, outdoor, point-of-sale and experiential projects. The campaign will initially be rolled out in the UK ...
Heineken has called a global review to find an agency to develop a digital strategy for Desperados...Desperados global positioning. Developing awareness of the brand in the UK is thought to be a key part of the brief. Desperados, which is owned by Heineken France, is understood to have held chemistry meetings ... , Dufresne Corrigan Scarlett. Heineken is looking to grow its share in European markets among 18- to 26 ...
Heineken has launched StarPlayer, a dual-screen football game, as part of its Uefa Champions League...series of trivia questions to win points. The game can be played on the Heineken Facebook page or downloaded from the App Store from today. Heineken plans to make it available across multiple platforms, including Android and tablet devices. According to Heineken, 75% of TV viewers are "dual ...
Heineken has appointed Starcom MediaVest Group to its estimated £230m consolidating global media...Starcom MediaVest already held the 30m account in the UK, but it will now take on the media planning and buying business for all of Heineken's brands in 42 markets across the world. In the first phase, from 1 July, Publicis Groupe-owned Starcom MediaVest will focus on Heineken's top 15 spending ...
Heineken-owned beer brand Kronenbourg 1664 is reviewing its UK ad account out of Bartle Bogle...on Heineken-owned Sol, which it won in June last year , are not affected by the review. BBH ... . In June last year Sarah Warby, who was responsible for Kronenbourg as marketing director of Heineken, left the brewer . M C Saatchi had held the Kronenbourg account since 2001. A Heineken ...
The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK...duties on the Heineken-owned Sol, which it won in June last year after a pitch, are not affected ...
Kronenbourg 1664 has appointed Bartle Bogle Hegarty to its UK ad account without a pitch, having...positioning in the UK. BBH, which already handles the advertising for Kronenbourg's parent company Heineken ... -trade. Earlier this month, Heineken UK rolled out a campaign for Foster's, created by Adam Eve, which taps ... , an in-can widget that recreates the taste of draught lager. The packaging design was handled by G2 UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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