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Brand barometer: Kony 2012 viral film reviewed

, Barter Books and Heineken..., which propelled the slogan to fame decades after it was originally issued. Heineken: UEFA Trophy Tour 2012 UEFA sponsor Heineken placed the Champions League trophy in unsuspecting travelling ...

The effectiveness of UK video campaigns

DoubleClick Rich Media has released the results of biometric research evaluating what makes the UK s top performing online advertising campaigns so effective. Key attributes of effective ads ... the video campaigns determined to be the UK s best performers in the second half of 2010 based on click ...

Grupo Consultores launches UK arm

in the UK...., joins as the managing director of GC UK. Her first project will be to launch a UK version of agencyScope ... intermediary services to clients in the UK but will focus instead on providing in-depth information based ... and chief executive of GC, and plans to launch the first UK agencyScope survey next spring. She said: "We ...

Consumer perceptions of the price of food in the UK

of food in the UK....with the Price of Food in the UK? In both 2001 and 1999 consumers were asked if they were happy with the price they usually pay for food in the UK. 59% of consumers were happy with the price of food compared ... unhappy. The results seem to indicate that in 2001 consumers have more positive attitudes to UK food ...

Asos overseas sales overtake UK

Asos.com has reported that international sales have overtaken UK sales for the first time...sales overtook UK sales in the fourth quarter. UK sales reported 44.9m in the three months to 31 ... . But full-year sales to the end of March reveal the UK is still the dominant market, with sales of 183.7m ... for both our UK and international business." Earlier this year, Asos detailed plans to launch a ...

Wunderman UK in KBM data merger

Wunderman UK is merging its existing data management resources with its sister WPP agency KBM Group...in the UK market. The four companies will now work more closely together to provide clients with stronger ... the Wunderman network in October 2007, while ZAAZ was acquired in July 2006. Merging with KBM in the UK boosts ... , to expand its presence in the UK. The unit will run under the KBM name and be housed across Wunderman s two ...

Google's logo is the most prominent in the UK

The Google logo is viewed once every nine minutes in the UK, making it the most-seen logo...The study, conducted by MyVoucherCodes.co.uk, found that 34% of the respondents who where asked which logo they see the most on an average day, said that Google was the most prominent. Of those, 47 ... of MyVoucherCodes, said he was "not surprised" to see that Google was the most recognised logo in the UK because ...

Is the media an accurate reflection of UK society?

on TV but what do the public think about how accurately the media as a whole reflects UK society? Here

School Reports 2012: MEC UK

Score: 7 Agency factfile: MEC UK Type of agency Full-service media ... to the role of UK chief executive. He instigated further staff changes, such as bringing back his former ... ahead. Score last year: 8 How MEC UK rates itself: 8 "We'll look back at 2011 as a good ...

School Reports 2012: ZenithOptimedia UK

Score: 7 Agency fact file: ZenithOptimedia UK Type of agency Media planning and buying Company ownership Publicis Groupe Key personnel Gerry Boyle ... ZenithOptimedia UK rates itself: 8 "2011 was an exciting year for ZenithOptimedia. Building on a strong 2010 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.