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LONDON - Digital agency Airlock is working with Heineken UK on the launch of its DraughtKeg in a...of Heineken.co.uk and a year-long ad campaign. The escalator panels were produced in collaboration ... the perfect pint. Airlock redesigned Heineken.co.uk to introduce the product and to support event ... that will reaffirm Heineken's continental brand positioning. The DraughtKeg is a free standing, five-litre beer ...
LONDON - Rugby stars Michael Lynagh and Will Greenwood have signed up to be Heineken UK ambassadors...Lynagh and Greenwood will help to highlight Heineken s association with the Rugby World Cup, which kicks off in Paris in September. The pair will also drive media partnerships and events. Jon Lane, Heineken UK s sponsorship manager, said: We are very excited about the prospect of working with two former ...
LONDON - Heineken has confirmed today that it will take control of all marketing, sales...The Dutch brewer plans to withdraw the current Heineken products available in the UK -- Heineken Cold Filtered and Heineken Export -- during the next year. They will be replaced with its premium Heineken beer brand, which has an ABV of 5% in early 2003. Heineken Cold Filtered has an ABV of 3.4%, while ...
LONDON - Heineken has signed a four-year deal with Chelsea Football Club to become the club...from this Summer until the end of the 2009/10 season. Heineken already sponsors the UEFA Champions League, the Rugby World Cup and the Heineken Cup. The Chelsea deal is the first of its kind with a big European club side. Rob Marijnen, managing director of Heineken UK, said: "We've enjoyed our UEFA ...
LONDON - Heineken has said it is still interested in acquiring the Interbrew-owned Carling Brewers...to the Tennent's and Bass Ale brands in the UK and abroad. A spokesman for Heineken said, "We've taken ... that the UK is a mature market that is declining." Shares in Interbrew were up 1.34 (85p) to 28 ... of the UK's leading beer brand will be a blow for Interbrew, it will have been sweetened by the Belgian firm ...
LONDON - Heineken is set to take control of Scottish & Newcastle's UK brands, including John Smith...The deal could have implications for S N and Heineken s advertising agencies TBWA\London, M C Saatchi and The Red Brick Road, and media agencies Starcom and MindShare. After Heineken and Carlsberg ... was raised they would be inclined to accept the offer. The proposed deal would involve S N s UK, Ireland ...
LONDON - Edgy actor Ray Liotta is starring in a TV and cinema advertising campaign for Heineken...and berating them for not respecting the beer kind of appealed to me." Leslie Meredith, Heineken UK marketing ... The spot has Liotta, who starred in gangster film 'GoodFellas', as an enforcer sent by Heineken ... then escorts him to the Heineken brewery in the Netherlands to explain the increase in strength from 3.4% ABV ...
LONDON - Heineken is to launch a two-month experiential campaign to promote the UK launch of its..., will offer adults a 100ml sample of Heineken DraughtKeg from a Heineken-branded vanette operated by Blackjack-appointed staff. Heineken said it would be the first time UK consumers would be able to try DraughtKeg, which ... Blackjack, will invite consumers to try Heineken DraughtKeg, which the makers said would allow drinkers ...
LONDON - Danish brewer Heineken is set to bid 1.2bn for the UK's number one beer brand Carling if...of Carling as been mooted for some months as a compromise. While the loss of the UK's leading beer ... of Becks, the leading German beer brand. Heineken wants Carling to sit alongside its own beer brand ...
LONDON - Heineken has taken on ARC London as its below-the-line agency as it prepares for its UK..., to compete with lagers such as Stella Artois. It will withdraw the current Heineken brands it sells in the UK ... an iconic brand into the very cynical UK market." Heineken appointed Clemmow Hornby Inge to handle ... -trade audiences. Heineken has ended its distribution agreement with Whitbread, and from next year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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