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Heineken UK has appointed below-the-line agency Culture to oversee promotional activity in support
Few marketing directors ply their trade in the glare of the public spotlight as much as Heineken...Taking Cold Filtered and its stronger cousin, Heineken Export, out of the UK, where they accounted ... director, working with a UK team that had to contend with what to do once Heineken's 41-year licensing ... , Heineken UK ...
Heineken UK is adopting a digital strategy to promote its Heineken DraughtKeg....and redesign the Heineken.co.uk website. The UK launch of the DraughtKeg, which carries five litres of Heineken premium beer, follows its roll-out in several European markets over the past two years. The keg ...
Heineken UK marketing director Leslie Meredith is leaving the company after three years to return...the 3.5% ABV Heineken in February, the brand relaunched in the UK as the 5% ABV lager that it sells ... Meredith, who was brought in to spearhead the UK launch of the brewer's premium-strength 5% lager, is understood to be moving to Leo Burnett Chicago to work on the agency's Kellogg account. Heineken ...
by Heineken UK. Iain Newell, marketing director of Heineken UK, will take up an, as yet, unconfirmed marketing
Heineken UK has confirmed it is to regain control of the Amstel brand from Bulmers and will cease
Scottish & Newcastle UK is to change its name to Heineken UK from next month after becoming part
Heineken's 24m relaunch as a premium lager brand has been dealt a serious blow by Thresher Group...on the pricing and promotional strategies that Thresher intended to use in its shops. Heineken's UK marketing ... said. Thresher has sold lower-strength Heineken in its UK outlets. It already stocks Stella Artois ... to the Heineken brand in the UK, has also been backed by a PR campaign featuring celebrities including Zoe Ball ...
Heineken has begun a hunt for a UK creative agency to launch its premium global brand into the UK...will compete head-on with the Heineken 5% ABV version. Heineken's UK marketing director Leslie Meredith ... with Heineken untenable. COMMENT Heineken UK should not under-estimate the magnitude of the task ahead ... As predicted in Marketing (May 2), Heineken's decision ...
Heineken is supporting its Birra Moretti brand in the UK with a push by Iris Experience. The beer
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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