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Heineken starts ITV sponsorship

Heineken is to sponsor interactive television activity around the UEFA Champions League starting..., with Heineken taking solus sponsorship of ITV's interactive coverage on digital satellite. The partnership will be based around Heineken's brand philosophy of "Heineken – Believe in Better", as IainNewell, marketing director at Heineken UK, explains: "Our sponsorship of the Champions League, the premium football ...

MediaVest lands £5m Heineken account

LONDON - Heineken has moved its UK media planning and buying account into MediaVest from Mindshare...to create one portfolio that will include John Smith's, Newcastle Brown Ale and Fosters. Heineken's UK ...

Movers & Shakers

Heineken UK has appointed Iain Newell as marketing director. Newell joins Heineken from Interbrew...of Pitney Bowes in the UK and Ireland. Bonthrone has responsibility for the development and profitability ...

Marketing Movers & Shakers

Heineken, Audiences Yorkshire, Adestra, ValueClick, 96.4BRMB, and Pitney Bowes...Heineken UK has appointed Iain Newell as marketing director. Newell joins Heineken from Interbrew, where he was marketing controller for Interbrew's beer portfolio in the UK.He replaces Leslie Meredith ... . Frith joins from international search company InfoSpace, where he was responsible for the UK business ...

Heineken on board Champions League

LONDON - Heineken has renewed its contract with UEFA to sponsor the UEFA Champions League...Heineken will remain one of the principal sponsors of the tournament through to the end of the 2011/12 season. Heineken s sponsorship of the tournament includes TV break bumpers broadcast during UEFA Champions League matches, branded merchandising, media promotions, brand PR activities, hospitality ...

In brief

Communications, Five, Ofcom, UEFA, Heineken, Sony, MasterCard, Vodafone, PlayStation, Ford....Champions League sponsors are Heineken, Sony, MasterCard, Vodafone, PlayStation and Ford. - The number of UK households with digital television on their main set has risen to 22.2 million, according ...

Planet Media - A speed-read guide to the major developments of the week

OMD, Omnicom Group, Taylor Nelson Sofres (TNS), Rightmove.co.uk, Golley Slater, Heineken, Coca...,000 on media in the autumn. - MediaVest wins Heineken Heineken has moved its UK media planning and buying ... Group is on the lookout for acquisitions, it revealed as it unveiled its Q2 2008 results. UK revenue ... chief executive John Wren said the global economic downturn will allow Omnicom, owner of UK media ...

Education fails UK’s businesses

Education fails UK’s businesses...The vast majority of Britain’s recruitment professionals believe failures in the UK education ... blamed the skills shortage on the education system and 70% thought current education standards in the UK were a threat to the UK’s economic competitiveness. Media has seen a skills crisis on both sides ...

AOL UK recruits Steckler to UK post

AOL has appointed Michael Steckler as managing director of AOL UK as part of a global realignment...Steckler joined AOL UK from MSN in July as vice-president of interactive marketing, as well as interim managing director. His appointment comes as AOL unveils Platform A, which will offer advertisers access to targeting and measurement tools across the platform's network of third-party sites, as well ...

Zattoo commences advertising facility

, is to carry advertising in the UK for the first time....relationships outside the UK include those with brands such as Coca-Cola, Nissan, Heineken, Nokia, General ... The player, which is available in the UK, is offering advertisers pre-roll rich-media ad spots, with a clickable link alongside. Zattoo will also provide advertisers with the ability to track ...

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