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Heineken 'The Serenade' by Wieden & Kennedy Amsterdam

Heineken is trying to help ignite romance this Valentine's Day with the launch of a new Facebook...Based on the brand s second global film "the date", the new app enables Heineken consumers to send humorous, personalised songs to potential partners, inviting them on a date. The Serenade is available ... their own songs via Heineken's Facebook page. The Serenade is part of the brand s "open your world ...

Gü 'give in to Gü Christmas' by DDB UK

The TV and online ads, created by DDB UK, are the second phase of the "Give in to G " initiative, which launched in May. The ten-second TV spot shows a fridge full of Christmas dinner ingredients, before homing in on G s Christmas range. It was written by Oli Rimoldi and Sigrid Egedal ...

Honey Monster Foods 'Honey Waffles' by Rainey Kelly Campbell Roalfe/Y&R

The iconic Honey Monster is returning to UK TV screens for the first time since 2008 to help

Bulmers 'experimenters wanted' by St Luke's

Bulmers has unveiled a new marketing campaign to celebrate the launch of its Bulmers No17 brand, a cider that contains crushed red berries. The campaign targets UK consumers through experiential, ?digital, print, outdoor and social media. TV work, which was created ?by St Luke s, stars the musician ...

Foster's 'smart/casual' by Adam & Eve

Created by Adam Eve, the campaign, to promote Foster s Gold, will run on digital bus shelters across the UK, and follows the recently launched "smart/casual" TV ads starring Holly Valance. The screen takes a photo of the participant's face, and allows them to choose from a digital wardrobe ...

John Smith's 'antiques' by TBWA London

as John Smith, the UK's archetypal 'no nonsense' man. ...

Smirnoff 'crazy nights' by JWT

The 30-second and 60-second versions of the ad broke in the UK on December 1 on television, cinema and online. The spots will be activated in additional global markets in the coming months, including Argentina, Brazil, Canada, Colombia, Costa Rica and Mexico. The song in the commercial, Crazy, Crazy ...

Doritos 'late night' by AMV BBDO

and Rhianna music video was created by Goodby Silverstein Partners. The UK expression of the campaign ...

Claussen Pickles 'journey to Claussen Pickles' by The Escape Pod/Chicago

It was directed by Sam Cadman, a co-creator of the UK stunt show Trigger Happy TV . In addition, Claussen has launched a Facebook campaign that includes a "conquer the cold" photo contest and coupons. ...

Guinness 'surfer' by Abbott Mead Vickers BBDO

that had never been seen before in the UK.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.