Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers.
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ... Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
Oil & Gas UK calls in MHP
10 May 2012 | by John Owens
Oil & Gas UK has called in MHP as the trade association looks to engage more fully with the public...The agency has been brought in following a pitch process revealed by PRWeek , amid fears that the sector is 'widely misunderstood'. Trisha O'Reilly, director of comms at Oil Gas UK, pointed to previous experience that MHP had in the sector as one contributing factor towards its pitch success. She ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital.... MAYBE - KARL GREGORY, UK MANAGING DIRECTOR, MATCH.COM Wang is in a position to see the great work being done in digital marketing innovation in the UK. However, the UK still suffers from a lack ... , EUROSTAR) The UK leads the way in marketing in general - it's hard to isolate digital any longer ...
Oil & Gas UK seeks agency to help improve public perceptions
29 Mar 2012 | by John Owens
The mouthpiece for the UK's offshore oil and gas industry is on the hunt for agency support, amid...Oil Gas UK, the industry's trade association, is inviting shortlisted agencies to pitch next ... by PRWeek, reveals that Oil Gas UK's board believes that the industry is 'widely misunderstood ... to widen public engagement, with those appointed required to present to the Oil Gas UK board in Aberdeen ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a 1% fall in value to $43bn. HSBC is the second most valuable UK brand, but its value decreased ...
Revolution: March 2012 features list
06 Feb 2012 | by Kim Benjamin
such a relationship brings. Just last month, Heineken announced a global partnership with Facebook, where both companies will be collaborating on digital campaigns for Heineken s brands around the world ... to create and even harder to measure effectively so, talking to brands such as Diageo and Heineken, creative ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ... this week unveiled Holland Heineken House as the official hub for the Netherlands Olympic Committee ... are proud of what Heineken does in the area of responsibility and we will send that message out ...
British Poultry Council calls in Hanover for public affairs brief
02 Mar 2012 | by Matt Cartmell
industry's value to the UK economy....of the poultry industry s value as an essential part of UK agriculture and food production. BPC chairman John ... of the industry s valuable contribution to the UK economy, environmental protection, workforce skills and food ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
