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Brazen to 'bring out the cake' for McVitie's

28 May 2012 | by Hannah Crown

coverage through a PR stunt. Jenna Heinz, McVitie s senior brand manager, said: Brazen brought to life ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

24 May 2012 | by Gemma Charles

, and was previously commercial director at Heinz, where he oversaw the sauces portfolio. He has also held senior ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

. But to achieve all this, writers need proper training, Paul Burke, a creative director and copywriter on Heinz ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea. That's before we get ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

brands such as Hyundai are bringing owner manuals on to tablets, and brands from Kraft to Heinz are using ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...

Trading places: this week's people moves

27 Apr 2012 | by Kate Lloyd

in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ... and Amoy and of Heinz Explore. ( Marketing ) Mars Chocolate UK has added former Innocent chief Thomas ...

Heinz appoints Giles Jepson to chief marketing role

24 Apr 2012 | by Kate Lloyd

Giles Jepson has been appointed chief marketing officer at Heinz after Matt Hill was promoted...The position had been held by Hill since it was reinstated in 2010 after a year-long hiatus . Jepson has worked at Heinz since September 2008, moving from marketing director of beans, kids and meals to marketing director of sauces, soups and Amoy, before taking on the role of director of the Heinz Explore ...

On The Campaign Couch ... with JB

19 Apr 2012 | by Jeremy Bullmore

that most admirable and least lauded of advertising forms, and what the first Mr Heinz called: "Doing ...

How the Tesco brand lost its value

19 Apr 2012

CREATIVE, GREY Tesco, or "Tescos" as it was known in my house, is one of those brands like BT and Heinz ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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