Angel Delight to launch ice-cream variant on Facebook
09 Aug 2011 | by Sarah Shearman
this month, offering samples of the product. Earlier this year, Heinz also opted to launch a product via ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...
Odeon set to take film bookings via transactional Facebook store
10 Jun 2011 | by Sarah Shearman
commerce, Heinz recently sold 2500 bottles of its balsamic vinegar ketchup to Facebook fans , acquiring 40 ...
Wilkinson Sword backs Movember for third time
21 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
. This week, Heinz announced it is launching a limited edition bottle of its HP Sauce as part of its support ...
Odeon moves into f-commerce with transactional booking app
30 Nov 2011 | by Sarah Shearman
in January this year. Interesting examples of f-commerce include Heinz and Magners both selling special ...
Aunt Bessie's in online push
28 Jun 2011 | by Sarah Shearman
The William Jackson-owned food brand-licensed to Heinz- is plotting a social media push this year to promote its wider range. Aunt Bessie s will make its debut on Facebook and expand its presence on Twitter to support the roll-out of products throughout the year. It will also offer trials and promotions ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
for Heinz Tomato Ketchup, whereby the brand's Facebook fans were given the opportunity to buy a limited-edition bottle of balsamic vinegar Heinz ketchup before other consumers, as having crucial differences. 'We didn ...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
-launch activity, and a degree of innovation and flexibility that can't be engineered in-store. From Heinz ... Robin Grant, managing director of We Are Social, which built the fcommerce experiences for Heinz ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
brands such as Hyundai are bringing owner manuals on to tablets, and brands from Kraft to Heinz are using ...
Heinz's YouTube push subverted
20 Jun 2007
Heinz's plan to engage with younger consumers by running a contest on YouTube, urging them...features rival brand Old Dutch. The competition, run by Heinz in the US, is offering US consumers a chance to win $5700 and the opportunity to have their ad aired on national TV. Heinz said it would ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
