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Heinz appoints Publicasity for beans and soups consumer PR

Heinz has appointed Publicasity to handle consumer PR for its range of soups and beans in the UK....family households about Heinz products health credentials including the five-a-day message ... . Heinz corporate and government affairs director Nigel Dickie said: Publicasity successfully demonstrated some great ideas and a real passion for our business. Publicasity MD Emma Wright added: Heinz ...

Trading places: this week's people moves

in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ... and Amoy and of Heinz Explore. ( Marketing ) Mars Chocolate UK has added former Innocent chief Thomas ...

We Are Social opens German office as part of global and pan-European expansion

The social media agency was hailed as one to watch in PRWeek s Top 150 PR Consultancies league table . It posted impressive growth in 2010 with its fee income hitting the 2m mark in the UK. The agency also bagged clients Orange, Tesco and Heinz in that year. The opening of the German office ...

Hit or Miss? Heinz faces customer revolt after cutting salt in brown sauce

Heinz bowed to health campaigners by cutting the salt in HP Sauce by almost 40 per cent this week...Traditionalists were fuming - celebrity chef Marco Pierre White proclaimed that the new taste was 'disgusting' and fans bombarded the sauce's Facebook page, calling on Heinz to 'bring back the salt'. Heinz ... of those who suggest the whole story has been manufactured for publicity purposes. Heinz must now ...

Alex Clack, Ogilvy: Playing the long game

three consumer brands are you most personally loyal? Heinz Baked Beans - Beanz Meanz Heinz to me ...

Cow win triggers Heinz race

Heinz is to appoint a new agency after incumbent Cow PR landed a major account for rival firm...As reported on prweek.com/uk (20 April), Heinz has launched a pitch process for its Beanz ... brands. Heinz director of corporate and government affairs Nigel Dickie told PRWeek: 'After more than four years of working successfully with Cow PR, it was timely for Heinz to undertake a review ...

Edelman secures Heinz US account

PITTSBURGH: HJ Heinz has selected Edelman as its agency of record for corporate and consumer PR...and Heinz are competitors in the US supermarket aisles. Heinz had been talking to Edelman about expanding ... Talbot. Edelman’s New York office will work on Heinz corporate comms while Chicago oversees product work. In a separate move, Edelman will handle PR briefs for Heinz in Italy, Germany and Australia ...

Shine wins Heinz consumer brief

Heinz has consolidated all consumer PR into Shine Communications following an agency review...Immediate priorities for Shine, which has worked on Heinz’s consumer PR alongside PN for the past two years, include the promotion of Heinz Ketchup’s sponsorship of ITV’s Emmerdale. The review was triggered by a need to ‘drive efficiencies and synergies’, said Heinz European corporate and government ...

Heinz bids to end Democrats ‘link’

PITTSBURGH: The HJ Heinz Company has launched a media relations initiative to quell rumours...The effort is in response to threats of a boycott if Heinz supported the Democratic presidential candidate. The Heinz family owns less than four per cent of the company’s stock and Kerry’s wife Teresa Heinz is not involved in its management. Heinz has received around 500 phone calls and emails over ...

Cow PR snaps up Heinz account

Heinz has handed Cow PR a broad consumer brief which includes promoting its flagship brand Heinz...with Heinz on a project basis previously. Frank will continue to work on some Heinz projects, including ... director Nigel Dickie. Heinz Beanz has recently come under pressure from Branston Baked Beans, which ...

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