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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

reach consumers. 68: MATT HILL - HEINZ Hill is clearly well-thought of at Heinz, having been ...

Unilever takes Heinz BTL chief

30 Oct 1997 | by DANNY ROGERS

Helen Cahill, the woman behind Heinz s move into direct marketing, has been poached by Unilever...Helen Cahill, the woman behind Heinz s move into direct marketing, has been poached by Unilever ... manager at Heinz. Heinz should have been part of the Consortium and was one of the companies originally involved in talks about sharing resources. But, shortly before its launch, Heinz pulled out ...

Heinz launches major instant-win promotion

17 Sep 2008 | by Daniel Farey-Jones

LONDON - Heinz is launching its biggest promotion to date with a new version of its 'Dreamz Meanz...of the special packs or by entering a unique code on the back of the pack into the dedicated Dreamz Meanz Heinz microsite . Kim Robinson from Heinz central marketing said: "The campaign centres on the recognition that families have a range of dreams as diverse as Heinz's range of foods -- and Billington Cartmell has, once ...

Heinz door-drop raises DM query

22 Jan 1997 | by LISA CAMPBELL

Heinz is considering changing its strategy of targeting its Heinz at Home magazine to specific...Heinz is considering changing its strategy of targeting its Heinz at Home magazine to specific groups of consumers. A regional test will see one million homes door-dropped with the publication. The company said that it was testing new ways to distribute the magazine to ensure that it was getting ...

Heinz promotes Duff to Euro job

17 Dec 1998 | by DANNY ROGERS

Alastair Duff, the marketer who launched Heinz s high profile At Home initiative, is to become...Alastair Duff, the marketer who launched Heinz s high profile At Home initiative, is to become ... , which he takes up in January 1999, will see him reporting to Heinz s European Food Service managing director and former UK marketing head, Lawrence Balfe. In July Heinz brought in Ian Glen from Albert ...

Direct News: Heinz targets young mums

10 Nov 2004 | by Ben Bold

Heinz is starting a three-stage direct marketing initiative to promote its baby foods and establish...Tinytums magazine that will offer advice on the first stage of weaning their babies, and a guide to Heinz's range of baby food. The pack will also contain a DVD guide to weaning produced by Heinz in association ... of weaning, including advice on foods suitable for seven-month-olds. Later in 2005, Heinz will send ...

Heinz prepares New Year babyfood push

13 Dec 2010 | by John Reynolds

Heinz is to launch a new range of babyfood, Taste of Home, backed with a £1m marketing campaign....The marketing activity, which Heinz claims is its biggest push in the babyfood market to date ... -cooked and packed with at least three vegetables or fruit, according to Heinz. Meal variants include Sunday ... will be supported by a direct mail campaign, in-store marketing and a PR campaign. Separately, Heinz is to revamp ...

Heinz relaunches soups range with sample roadshow

30 Sep 2004 | by Staff,

LONDON - Heinz is backing the relaunch of its soups range with a six-month roadshow that aims.... Consumers will be invited to try three variants from Heinz’s Special premium soup range. The roadshow will tie in with in-store activity, TV and press advertising. Heinz has also launched a dedicated website . The campaign has been overseen by Heinz Soup marketing manager Dan Ince. Earlier this month, Heinz responded ...

Heinz picks Liquid for major babyfood work

17 Apr 2003 | by Mark Kleinman,

LONDON - Heinz is ploughing cash into a relationship marketing programme for its babyfood range...one-to-one customer communications for its babyfood brands. While Heinz has attempted similar ... manager at Heinz Babyfood, who oversaw Liquid's appointment, would not disclose any project details ... the different sub-sectors of the babyfood market. According to Heinz's breakdown, these are wet, dry, milks ...

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