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Trading places: this week's people moves

27 Apr 2012 | by Kate Lloyd

in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ... and Amoy and of Heinz Explore. ( Marketing ) Mars Chocolate UK has added former Innocent chief Thomas ...

Trading places: this week's people moves

09 Sep 2011 | by Sara Kimberley

, the owner of the Tetley tea brand, has hired former Heinz marketer Adrian Mooney as part of a restructure ...

Trading places: this week's people moves

11 Nov 2011 | by Sara Kimberley

previously worked on brands such as Heinz, Danone, Cadburys, Renault and Land Rover. (Marketing ...

IAB ENGAGE: We are moving into web 3.0 era, says IAB's Phillipson

03 Nov 2011 | by Sarah Shearman

said, adding that in 2001 it would have been unthinkable that Heinz would use the same technology as QR ...

Heinz battles the bottle refillers

29 Jun 2000 | by Camilla Palmer

Heinz is expected to spend millions designing a non-refillable ketchup bottle to combat caterers...LONDON (Brand Republic) - Heinz is expected to spend millions designing a non-refillable ketchup ... brand’s penetration in the food service sector. Currently food service is Heinz’s biggest market, worth 1.5bn this year and representing 10% of total sales of 9.3bn. Jeff Berger, president of Heinz ...

Heinz launches major instant-win promotion

17 Sep 2008 | by Daniel Farey-Jones

LONDON - Heinz is launching its biggest promotion to date with a new version of its 'Dreamz Meanz...of the special packs or by entering a unique code on the back of the pack into the dedicated Dreamz Meanz Heinz microsite . Kim Robinson from Heinz central marketing said: "The campaign centres on the recognition that families have a range of dreams as diverse as Heinz's range of foods -- and Billington Cartmell has, once ...

Heinz forms Japanese alliance with Kagome

26 Jul 2001 | by Staff

HONG KONG - J Heinz Company and Japanese food company Kagome Company have signed agreements for a...of approximately 5% of its shares to Heinz, with a subscription deadline of January 31 2002. If subscribed to, the proceeds of this investment would be used by Kagome to invest in new shares of Heinz Japan. Kagome is one of the most prominent food companies in Japan, with annual sales of more than 1bn ( 700m). Heinz ...

Heinz chooses Doner for petfood work

26 Sep 2002 | by Staff,

NEW YORK - Heinz Pet Products has shunned the big advertising networks and chosen Doner Advertising...Shepard, vice-president of marketing at Heinz Pet Products, said: "We are committed to continuing ... strategic plan to ensure future growth for both businesses." Heinz is selling its pet food division to Del ...

Heinz plans advertising assault for petfood brands

15 Nov 2000

Heinz is planning an advertising assault on its flagging US petfood sales, which will concentrate...LONDON (Brand Republic) – Heinz is planning an advertising assault on its flagging US petfood ... the return of Morris the Cat, the 32-year-old spokesperson for Heinz’s 9-Lives cat food. Morris has been played by four cats over the years, but has not featured in Heinz advertising for 10 years. The campaign ...

Heinz appoints Haygarth on baby food brief

06 May 2009 | by Staff

for Heinz's baby range, including follow-on milk and baby food...., and is the first time Heinz has used an overarching CRM programme for its baby products, which include cereals, juices and jars of baby food. Helen Tarragano, marketing manager of infant milks at Heinz, said: "CRM ...

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