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Leo Burnett scoops Heinz

Leo Burnett has won the global advertising account for Heinz famous tomato ketchup brand after a...Leo Burnett has won the global advertising account for Heinz famous tomato ketchup brand after a final head-to-head pitch against the TBWA network. Burnetts, whose previous relationship with Heinz was restricted to its pan-European seafodd business, will now create a new global brand positioning for Heinz ...

Leo Burnett scoops Heinz

Leo Burnett has won the global advertising account for Heinz famous tomato ketchup brand after a...Leo Burnett has won the global advertising account for Heinz famous tomato ketchup brand after a final head-to-head pitch against the TBWA network. Burnetts, whose previous relationship with Heinz was restricted to its pan-European seafodd business, will now create a new global brand positioning for Heinz ...

Hotline: Heinz searches for agency

Heinz is searching for an agency to handle the digital account for its range of dressings

Burnett ads reassert Heinz brand

Leo Burnett is launching its debut advertising for Heinz Convenience Meals next week with a pounds...Leo Burnett is launching its debut advertising for Heinz Convenience Meals next week with a pounds 12 million campaign that introduces the endline, There s a little bit of Heinz in all of us. The campaign shows Heinz as the common link between very different people and aims to update the traditional ...

Burnetts lands global Heinz Ketchup

Leo Burnett has beaten TBWA Worldwide to win the pounds 60 million task of turning Heinz Tomato...Leo Burnett has beaten TBWA Worldwide to win the pounds 60 million task of turning Heinz Tomato Ketchup into a global advertising icon. The win includes all the media buying for Heinz retail ... in London, said: Heinz is an audacious company with audacious goals. We have produced strong creative ...

Heinz kicks off global review

- Heinz has kicked off an estimated 90 million ( 150 million) global review for its flagship...- Heinz has kicked off an estimated 90 million ( 150 million) global review for its flagship Tomato Ketchup brand. It is understood that five agencies are in the running for the prestigious ... , and the exclusion of J.Walter Thompson, Chicago, the agency which handles Heinz s main petfood account in the US ...

Heinz kicks off global review

- Heinz has kicked off an estimated 90 million ( 150 million) global review for its flagship...- Heinz has kicked off an estimated 90 million ( 150 million) global review for its flagship Tomato Ketchup brand. It is understood that five agencies are in the running for the prestigious ... , and the exclusion of J.Walter Thompson, Chicago, the agency which handles Heinz s main petfood account in the US ...

Heinz named Advertiser of the Year

the effectiveness without the spark. Heinz, however, delivered across the board. Heinz renewed its faith ... consistently strong work and significantly improved sales results. Heinz s performance over recent years had ... looking for an agency to help them do it and McCann Erickson was appointed in November 2006. Heinz ...

Heinz calls winner-takes-all creative review

LONDON - Heinz is reviewing its creative ad accounts with a view to consolidating its UK marketing...The review will see Heinz's roster agencies -- Leo Burnett, WCRS and Beattie McGuinness Bungay ... in early August once Suzanne Douglas, Heinz's incoming chief marketing officer, takes up her new position. A Heinz spokesman said: "We are considering a review, but the timing and scope will be agreed when ...

Heinz calls winner-takes-all creative review

Heinz is reviewing its creative ad accounts with a view to consolidating its UK marketing efforts...The review will see Heinz's roster agencies - Leo Burnett, WCRS and Beattie McGuinness Bungay ... in early August once Suzanne Douglas, Heinz's incoming chief marketing officer, takes up her new position. A Heinz spokesman said: "We are considering a review, but the timing and scope will be agreed when ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.