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Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Goodyear 53.08 47 Pepsi 53.07 48 Heinz 52.98 49 Lindt ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

24 Jun 2011 | by Anne Cassidy

for its Kronenbourg "slow the pace" and Axe "axe angels" work. AMV BBDO is shortlisted for Heinz "happy ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

reach consumers. 68: MATT HILL - HEINZ Hill is clearly well-thought of at Heinz, having been ...

Trading places: this week's people moves

27 Apr 2012 | by Kate Lloyd

in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ... and Amoy and of Heinz Explore. ( Marketing ) Mars Chocolate UK has added former Innocent chief Thomas ...

Is social commerce gaining traction?

02 Dec 2011 | by Adam Woods

accustomed to shipping product by the tonne, that is fairly easy to believe. When Heinz launched its tomato ... of the brand, says Heinz Tomato Ketchup brand manager Lucy Clark. 'The launch wasn't about driving sales ... this year was two Facebook campaigns for Heinz and a pop-up Halloween Facebook store for clothing at Tesco ...

Helen Edwards on Branding: A slogan is forever

11 May 2011 | by Helen Edwards

, no one can erase 'The ultimate driving machine' from their consciousness. So BMW is doing what Heinz ... . 10. So good. ANSWERS Easy 1. Nike 2. Gillette 3. Audi 4. Castrol 5. L'Oreal 6. Heinz 7 ...

Heinz to back plastic jar with £3m marketing spend

02 Aug 2010 | by Jennifer Whitehead

Heinz is to sell its famous baked beans in a resealable plastic bottle that can be kept...The new Heinz Beanz packaging is a plastic jar with a screw top, dubbed the Fridge Pack, which ... to be purchased mainly by families or die-hard bean lovers. Phil Jones, vice-president of sales at Heinz UK ... are continuing to grow sales for our retail partners." Heinz has successfully launched new baked beans ...

Tesco, Unilever and Heinz among brands to pledge sustainability commitment

04 Mar 2010 | by Joe Thomas

LONDON - Leading brands, including Tesco, Unilever and Heinz, have signed up to a government...Constellation Europe Cooperative Retail Dairy Crest Danone Dairies Danone Water Fosters EMEA HJ Heinz ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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