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Interactive: Twelve ideas for 2012

. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ...

Unilever tops 2012 Marketing Society Awards nominations

s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...

Power 100: 100 to 50

reach consumers. 68: MATT HILL - HEINZ Hill is clearly well-thought of at Heinz, having been ...

Trading Places (21 May): This week's people moves in advertising, marketing and media

in at Heinz UK, as Brand Republic rounds up the moves in advertising, digital, marketing and media....of head of copy. ( Campaign ) Marketing Heinz has named Unilever marketer Matt Hil l as its next chief marketing officer for Heinz UK Ireland, starting on 23 August. Hill's appointment follows the re-instatement of the Heinz CMO role, last held by Suzanne Douglas . ( Marketing ) Gerry Murphy has left The Number 118 ...

FSA salt-awareness campaign riles cereal manufacturers

, with big players such as Kellogg, Warburtons, Heinz, Weetabix and Hovis all falling into the target groups ... , director of government and corporate affairs at Heinz, says the company has an 'active partnership ... of the FSA campaign will give shoppers the chance to try lower-salt options including Heinz Reduced Salt ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

not imply that, to be successful, a brand must put off a sect-ion of its potential customer base. Heinz ... . Top 10 most-loved brands Brand Mentions Share 1 Cadbury 111 4% 2 Heinz ... brands were Heinz and Walkers. A total of 77% of respondents said they loved or liked the Heinz brand ...

Interbrand's Top 100 global brands 2009

7,308 -8% Germany 48 Heinz 7,244 9 ...

Biggest brands: Top 50 grocery brands by sales 2008

- is that consumers are turning to 'comfort brands'. Number-two brand Heinz's 11% growth owes much to the strong ...

Case studies of brands that are thriving in a recession

. The company, which stocks brands including Heinz, Kellogg and Coca-Cola, was, at the time of writing, dealing ...

Biggest brands: Top 10 brands by product category 2008

%) The revival of this category has been helped by the strong performance of soups last summer. Heinz's strength ... 1 Heinz 350-355 305-310 2 2 Princes 140-145 135-140 0 3 John West 125 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.