Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Goodyear 53.08 47 Pepsi 53.07 48 Heinz 52.98 49 Lindt ...
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Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
reach consumers. 68: MATT HILL - HEINZ Hill is clearly well-thought of at Heinz, having been ...
Tesco Finest range tops own-label preferences
28 Sep 2011 | by Ariane Osman
supermarkets' own-label ranges for customer attention, Heinz Baked Beans topped a list of the branded products ... , Heinz Tomato Ketchup and Kellogg cereals. Brands have been using both price promotions and brand ...
Apple, Sony and M&S 'most defining brands' of today
24 Aug 2011 | by Alex Brownsell
(14%), Heinz (13%) and Kellogg (7%). Nike (13%) beat Next (10%) into second place in the apparel ...
Is social commerce gaining traction?
02 Dec 2011 | by Adam Woods
accustomed to shipping product by the tonne, that is fairly easy to believe. When Heinz launched its tomato ... of the brand, says Heinz Tomato Ketchup brand manager Lucy Clark. 'The launch wasn't about driving sales ... this year was two Facebook campaigns for Heinz and a pop-up Halloween Facebook store for clothing at Tesco ...
Why brands need to go cold turkey on price promotions
16 Sep 2011 | by David Benady
Shield Stamps Heinz - A car a day to be won for 100 days Hoover - Free flights fiasco; famous ...
Field marketing: Your brand in their hands
09 Nov 2011 | by David Benady
just didn't get that speed of response.' Heinz customer development controller Kathryn Purchase ... to offer services to customers. FIELD-MARKETING INNOVATIONS Heinz customer development manager ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
