Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
,731 8,990 -14% 49 46 Heinz 7,609 7,534 1% 50 50 Ford 7 ...
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Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Goodyear 53.08 47 Pepsi 53.07 48 Heinz 52.98 49 Lindt ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
reach consumers. 68: MATT HILL - HEINZ Hill is clearly well-thought of at Heinz, having been ...
We Are Social opens German office as part of global and pan-European expansion
05 Aug 2011 | by Sara Luker
The social media agency was hailed as one to watch in PRWeek s Top 150 PR Consultancies league table . It posted impressive growth in 2010 with its fee income hitting the 2m mark in the UK. The agency also bagged clients Orange, Tesco and Heinz in that year. The opening of the German office ...
Apple, Sony and M&S 'most defining brands' of today
24 Aug 2011 | by Alex Brownsell
(14%), Heinz (13%) and Kellogg (7%). Nike (13%) beat Next (10%) into second place in the apparel ...
Is social commerce gaining traction?
02 Dec 2011 | by Adam Woods
accustomed to shipping product by the tonne, that is fairly easy to believe. When Heinz launched its tomato ... of the brand, says Heinz Tomato Ketchup brand manager Lucy Clark. 'The launch wasn't about driving sales ... this year was two Facebook campaigns for Heinz and a pop-up Halloween Facebook store for clothing at Tesco ...
Yell recruits Heinz ketchups chief to key UK post
26 Jun 2007 | by Gareth Jones
LONDON - Yell, the directory-enquiries company, has poached senior Heinz marketer Clodagh Ward...Ward, who joins Yell next month, will oversee brand promotions and product programmes aimed at driving use of its UK services. At Heinz, she was marketing director of the company s UK ketchups and sauces division. Reporting to Yell UK s chief marketing officer Helen Stevenson, she will head a team ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
