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Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

reach consumers. 68: MATT HILL - HEINZ Hill is clearly well-thought of at Heinz, having been ...

Conquest wins Heinz and Scottish Power research accounts

08 Jun 2009 | by Jacquie Bowser

LONDON - Market research agency Conquest has won two new clients -- Heinz and Scottish Power....Heinz appointed Conquest following a four-way pitch including Millward Brown, Hall and Partners and Research International. Conquest will conduct brand and advertising research across all of Heinz's packaged food brands. The agency will use its Metaphorix software, which measures consumers' unconscious ...

Jamie Oliver regrets £15,000 Heinz Baked Beans deal

14 Jan 2005 | by Jennifer Whitehead,

that saw his restaurant Fifteen receive £15,000 from Heinz to feature a recipe on the menu based on baked...-- £7 a serving when a tin of Heinz Baked Beanz sells for around 44p. Now it has been revealed that Heinz paid the restaurant to feature a recipe with baked beans. Oliver, who has earned millions from ... not realise that the Heinz marketing department would use it to get publicity. The dish has also been dumped ...

NEW MEDIA: Briefs

12 Aug 1999 | by IAN DARBY

Procter s other clients include Bass, Heinz, NTL and KP Foods....Procter s other clients include Bass, Heinz, NTL and KP Foods. Tetley s Bitter has launched a UK web site, supported by an online advertising campaign. The interactive site was developed by AKQA and will include brainteasers and smooth thinkers , in line with the new advertising ...

MARKETING MIX: That was the week that was

07 Jan 1999 | by JANE BAINBRIDGE

15 years ago: HJ Heinz unveils Invaders pasta shapes in sauce, its latest contender in the pounds...15 years ago: HJ Heinz unveils Invaders pasta shapes in sauce, its latest contender in the pounds 51m UK canned pasta market; Eastman Kodak enters into the expanding home video market with the launch of an 8mm camera and recorder. 10 years ago: Egg producers plan to launch a quality mark ...

Motorola appoints Keller as chief marketing officer

17 Oct 2006 | by by Staff

served as chairman and chief executive of Heinz Italy, where he led a successful turnaround and revitalisation of Heinz's leading position in infant feeding and medical food in Italy. Previously, Keller was the chief growth officer for HJ Heinz Company with responsibility for defining the strategy and key ...

AOL Europe names chief executive

13 Nov 1998

recently managing director there. He succeeds Heinz Wermelinger, who is assuming responsibility ...

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