Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Goodyear 53.08 47 Pepsi 53.07 48 Heinz 52.98 49 Lindt ...
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Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
s Heineken UK Heinz Balsamic Vinegar Tomato Ketchup Clear Heinz Hellmann s Mayonnaise (Unilever ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...
The7stars appoints first data director
10 Jan 2012 | by Daniel Farey-Jones
Heinz to British Gas and Coca-Cola. Earlier in his career, he ran his own data consultancy called 80 ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ... and Amoy and of Heinz Explore. ( Marketing ) Mars Chocolate UK has added former Innocent chief Thomas ...
Heinz appoints Giles Jepson to chief marketing role
24 Apr 2012 | by Kate Lloyd
Giles Jepson has been appointed chief marketing officer at Heinz after Matt Hill was promoted...The position had been held by Hill since it was reinstated in 2010 after a year-long hiatus . Jepson has worked at Heinz since September 2008, moving from marketing director of beans, kids and meals to marketing director of sauces, soups and Amoy, before taking on the role of director of the Heinz Explore ...
How the Tesco brand lost its value
19 Apr 2012
CREATIVE, GREY Tesco, or "Tescos" as it was known in my house, is one of those brands like BT and Heinz ...
Sector Insight: Beer
15 Feb 2012 | by Jane Bainbridge
for Guinness. He started his career at Heinz. Jacco van der Linden, marketing director, Heineken ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
, and was previously commercial director at Heinz, where he oversaw the sauces portfolio. He has also held senior ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
